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InsideFMM | August 3, 2015

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Sharpmen Targets Tech Savvy Male Shoppers via YouTube

07/02/2012 | 1

Sharpmen targets #tech savvy male e-commerce shoppers via YouTube

To catch the elusive male consumer online, Yazid Aksas, founder of Sharpmen, is leveraging two main ingredients: humor and YouTube. Launched just over a month ago, Sharpmen caters to the tech savvy, urban male looking to discover new products through entertainment. The FMM team sat down with Aksas to learn more about his new shopping channel for men and why he believes YouTube is the most effective engagement tool in e-commerce for men.
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Beauty Vloggers Elle and Blair Fowler Plan Cosmetics Line

06/16/2012 |

YouTube beauty vloggers Elle and Blair Fowler announce Skylark cosmetic line, available in September.

beauty vlogger fowler cosmetics line

The new cosmetic line created by YouTube beauty vloggers Elle and Blair Fowler, “Skylark by Elle and Blair,” was announced Thursday and has generated huge WOM buzz from their highly-engaged fan base.
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Dolce & Gabanna Launches Official YouTube Channel

05/16/2012 |

Dolce & Gabbana announces the launch of its new official YouTube channel.

dolce gabanna youtube channel
Get ready for unlimited video inspiration from a premiere Italian fashion brand. The new official Dolce & Gabbana YouTube channel epitomizes the soul of the brand and entertains viewers with stunning cinematography and, most importantly, sublime fashion. The channel depicts the look and feel of the Dolce & Gabbana world with its sleek aesthetic in organic, beautiful environments.
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Betsey Johnson Lands Reality Show on Style Network

04/25/2012 | 3

Betsey Johnson’s New Reality Show! Betsey + Lulu on the Style Network!

69-year old designer, Betsey Johnson is getting her own reality show and we couldn’t be more excited. Famous for her skulls, and closing her fashion shows by doing a cartwheel on the runway, Betsey Johnson is making her way to the small screen with her daughter Lulu for their new show set to debut on the Style Network.
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Project Runway Launches Social Talent Search

04/18/2012 | 2

Project Runway video contest launches on YouTube; Winner guaranteed spot in final casting session.

This week, Bedrocket Media Ventures and Full Picture will launch a two-week digital talent search on YouTube in search of the next Project Runway designer casting candidate. The talent search is the first exclusive preview of Look TV, the upcoming fashion and beauty channel in partnership with YouTube, Google and Full Picture, the co-creators and executive producers of Project Runway.
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EQAL Launches U Look Haute, First YouTube Fashion and Beauty Channel

04/06/2012 | 1

Next-generation media company EQAL has launched U Look Haute, the first online fashion and beauty YouTube network featuring tips, interviews, stories and reviews from celebrities, experts and everyday women.

Created by the innovative team behind lonelygirl15, the fashion and beauty YouTube Channel will feature a wide variety of interactive entertainment including video series, extensive behind the scenes footage and on-demand options featuring YouTube personalities, TV stars, designers and reality competitions.
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How-To: Create a Branded YouTube Experience

01/09/2012 | 4

In a recent seminar hosted by the Advertising Women of New York, Jessica Coghan and Emily Las of Starworks Group gave tips for marketing video content for luxury brands. They focused on YouTube as the choice platform for video content.
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Dior’s Modern Take on Social Gaming and Beauty

11/29/2011 | 3

Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?

The first video, “Mise en Dior,” gives pinball a whole new meaning. The pinball, replaced with a pearl, begs the view to wonder “Where will it go?” Breathlessly following its every move, we experience each twist and turn from the Pearl’s point of view, to the rhythm of an original electro-remix of Mozart. Each score of points is marked by a Dior icon. It is a step forward in the creation of the “Mise en Dior” necklace. Exhilarated by its adventure in this fascinating Dior universe, the Pearl dialogues spontaneously with each of the house’s icons.
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