Anyone who has been online for the last few years has noticed a remarkable shift away from busy, poorly designed websites and communities; and towards streamlined, almost minimalist sites and applications. While we are undeniably more digital than ever, it seems that we are taking a step back — not to move backward, but to regroup, realign and refine our online experiences as we move forward.
Luxury British retailer launches new Chicago flagship store, creates an immersive physical and digital event experience
Burberry Chief Creative Officer Christopher Bailey hosted an event last night to mark the opening of the brand’s second largest store in North America, located on Michigan Avenue in Chicago. The evening was a celebration of Chicago, showcasing the city’s creative community through the brand’s digital platform, Art of the Trench (founded in 2009). Images of Chicagoans wearing iconic trench coats were displayed throughout the store, the city and globally across Burberry social media sites including Twitter, Tumblr (now with 61,000 followers) and Google+.
In fashion, “influence” is one of the biggest topics of any marketing or PR professional. Is it quality versus quantity, niche versus commercial, popular versus emerging. It’s enough to make your head spin. Well, leave it to Edelman to bring a whole new piece of that puzzle to the table. We mean this in the best way of course…
Viggle, an iOS social rewards mobile app, uses new technology to verify that users are watching the TV shows they check into.
Last year, Get Glue made social rewards for mobile check-ins popular, pioneering check-ins to entertainment properties like TV shows, movies, books, music and brand topics. Users earn stickers similar to Foursquare badges for checking into entertainment properties, with top brand ambassadors earning “guru” status and sometimes merchandise or gift certificates. In addition, many retailers offered discounts for Get Glue check-ins. Not only does Get Glue drive social engagement, it also drives retail sales for HBO, The Gap and Old Navy.
I’ve always wanted to become a published author and in 2010 that happened. I collaborated with my dear friend Ralinda Harvey on a book on how to start a fashion line in our modern times. In the book, I contributed the section on social media, covering best practices for community development, blogger outreach and online resources.
As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter brand strategies. The conversations lead us to have Jon Fahrner, former Zappos founding member who’s now the head of social technology Bumebox, write about why we need twitter as retailers.
Digital Luxury Group measures the desire for luxury footwear brands
The increasing affinity that shoe lovers exhibit for iconic luxury footwear brands is highlighted in the latest analysis of the Luxury Shoe Industry by Digital Luxury Group, the first international company exclusively dedicated to the digital success of luxury brands.
On December 8th , Twitter unveiled its redesign during a news conference at its headquarters in San Francisco. Ad Age reported that the goal of the redesign is to make the interface more accessible to both individual, casual users and brands. Mobile apps are rolling out now, but the website will take a couple weeks. Here’s a preview of how the redesigned site will look and function.