Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
There’s yet another new fashion technology on the runway and in the trade show aisles known as Threadflip. Launched last week, Threadflip (backed by Baseline Ventures and First Round Capital with seed funding of $1.6 million) aims to provide a new way to discover, buy and sell fashion.
Fashiolista users can now immediately publish their fashion “loves” from Fashiolista to their Facebook timelines so that they can quickly share picks with their friends. The new app was created with the Open Graph API, and Facebook is highly selective with the applications it allows to integrate into timeline.
Do I Rent It Or Do I Buy It? That Is The Question!
Global fashion search engine ShopStyle has partnered with Rent the Runway, the premier online destination for dress and accessory rentals, to offer ShopStyle’s audience of 20 million women a new way to find, discover and wear the best designer fashion brands.
Kaboodle, a site that most FMM readers know and love, has gotten a makeover. During Internet Week in New York, the social shopping platform introduced a new site experience focusing on “friend-sourced style.” As part of Kaboodle’s five-year anniversary, the community unveiled a redesigned site with new features and a clean, chic aesthetic. We love the fact that it looks a wee bit like our site — great minds think alike.
Have you visited the MAC Cosmetics e-commerce site lately? If not, you must–and I mean MUST–drop what you’re doing and head over there right now. Well, open it up in a new tab, because we really want to talk you through the magnificence you are about to encounter. Oh, and bring a few friends–you’ll need those, too!
Socially Curated, Interactive Heritage Storytelling - the trend born from luxury brands’ and retailers’ use of social media and digital technology. Chanel is the latest luxury brand to follow this luxury marketing trend
There are 600 millions users on Facebook and 70 percent of them are outside the US; Facebook commerce is the topic at the front of every brand marketer’s mind. Though seemingly premature, retailers are starting to explore