Blue Nile Celebrates The Extraordinary Holiday

The online jewelry retailer launches The Extraordinary Days of Christmas holiday campaign in order to connect with customers

Holiday campaigns are off to an epic start, from Starbucks and NARS to conscious consumption with Holstee’s Block Friday, retailers are getting creative with their social media campaigns this season. Today, Blue Nile has launched an interactive game on Facebook for the holidays called The Extraordinary Days of Christmas.
Read More

5 Digital Marketing Strategies from WWD Digital Forum

At the WWD Digital Forum Fall Conference, top digital marketing masterminds shared their insights into leveraging social and digital platforms to enhance the consumer experience behind some of our favorite luxury brands. Below are a few of FMM’s top five highlights:
Read More

ALDO Launches ALDO40.com: Immersive Brand Experience For Fans

ALDO Group partners with social platform BumeBox to create interactive content site for consumers to celebrate its 40th anniversary

ALDO Group, one of the leading fashion shoe retailers in the world, is celebrating its 40th anniversary this year. To continue its innovative use of social technologies, ALDO has now leveraged BumeBox, a real-time digital experience platform, to socialize an immersive content hub for consumers, brand enthusiasts and fashion industry insiders.
Read More

EVENT: Explore Social Business, Design and Media

Living in California, we have no shortage of social media conferences, sometimes it’s hard to find good ones. Well, Raven Internet Marketing Tools and Expion are creating one – and better yet, holding it in Orange County!

Read More

ALDO Wants To Know Your Fashion Faux Pas

Remember tearaway pants? Headband-to-toe neon? Asymmetrical haircuts? Share photographic evidence of your favorite sartorial mistake, whether it’s a trend you swear was cool or an item you should never, ever have worn. We’ve all done it.
Read More

Beta Beat: 5 Platforms and Apps We’re Watching

A love of all things digital and social courses through the veins of every writer and creative that’s a part of FMM. We’d rather be rocking the Mashable House at SXSW than the runways of New York. You could never take tech away from us. That being said, there are five new platforms and apps that have us basking in their social decadence. Here they are:
Read More

ALDO Celebrates 40th Anniversary; Encourages Fans To Share Shoe Moments

If you’ve been following on twitter, you’ve seen we’re up to some amazing thing with one of favorite brands – ALDO – again. This time, it’s for their 40th Anniversary. To start, ALDO has launched ALDO40.com (powered by Bumebox) for 40 days of festivities and kick off the celebrations with an amazing contest for male and female fans.
Read More

IFB Conference: 58 Things Fashion Bloggers Should Know

New York Fashion Week is coming to a close. From runways to realways, if you haven’t learned, fashion blogging is no passing fad. In fact, bloggers are getting savvier and are marketing machine unto themselves.

No place was that more evidently clear that the LuckyFABB and IFB Conferences. Here are 58 insights for fashion bloggers from IFB:
Read More