Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
Sergio Rossi Launches Its New Worldwide Online Store
Sergio Rossi’s has entered the digital age with the launch of sergiorossi.com. The new website’s design reflects the brand’s iconic Front Stage/Back Stage concept developed for the Sergio Rossi stores. The new online store will launch in 100 countries worldwide and a Chinese version of sergiorossi.com will be unveiled by the end of 2013.
Brazilian fashion social discovery platform Fashion.me launches in U.S., delivering a Pinterest-meets-Polyvore social sharing experience.
The Brazilian fashion social network Fashion.me launched in the U.S. last week, offering fashionistas one more option to discover new fashion trends and share their best outfit ideas. Already boasting more than a million users, Fashion.me received investments from Intel capital to make its expansion possible.
While China emerges as the largest, most active social media population in the world, major fashion brands and retailers are starting to recognize its potential. According to a recent McKinsey report, social media has a greater influence on purchasing decisions for Chinese consumers than anywhere else in the world.
If you want to stay on top in digital, you’ve got to be able to adapt your offerings to suit your audience. When Taap.it first launched in July 2011, the site was built to be a cleaner, local Craigslist with Instagram-like photo tools. In March 2012, Taap.it mobile marketplace relaunched its service as a location-based social media app connecting local consumers to local businesses, just in time for SXSW Interactive.
Want some visual inspiration to fuel your wanderlust? Trippy, the social sharing travel website and mobile application, is giving visitors an early preview of the site’s next evolution, referred to internally as “Project Delightful,” a new visual-browsing experience which allows users to discover travel ideas through photos.
Spring is in the air, so here at FMM our thoughts turn to luxury: beautiful things like fresh flowers, innovative table settings, photography and diamonds. Why? Because wedding season is just around the corner.
It seems like all the top brands are celebrating wedding season on Pinterest. BCBGMAXAZRIA announced its “I Do” Pinterest contest this week, and now online jeweler Blue Nile has just launched a contest on the platform called “My Blue Nile Favs,” which will give the winner a $500 Blue Nile gift card. (That’s a big discount on an engagement ring, fellas. Even if you think pinning is just for chicks.)
As social discovery and product curation heat up, JustFabulous has launched a creative follower acquisition and customer engagement contest utilizing Pinterest. They’ve even integrated the Pinterest tab feature on their Facebook Fan Page before Facebook rolls out its upcoming brand changes.