How Luxury Brands Create Connected Retail Environments

10/15/2012 | Macala Wright 10

During L2 Think Tank’s “Commerce: E, M and F” session, Donald Chesnut, Chief Experience Officer, SapientNitro presented a talk on “Connected Retail: Optimizing the Customer Experience from Attraction to Transaction.” As the web and consumers evolve, the lines between the physical and digital are increasingly blurred, they’re either being enhancing one another or distracting from one another.
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