Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
Social commerce platform, Lyst.com, launches a new tool which lets users receive instant notifications whenever any items in their Pinterest boards go on sale.
Once a user connects their Pinterest account to Lyst (at www.lyst.com/pinterest), they will receive instant sale alerts on all the products they have ‘pinned’ or ‘repinned’ from the hundreds of fashion retailers that Lyst partners with around the world. In addition, when a user ‘pins’ an item from a store, Lyst will tell them if it’s available elsewhere.