Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
Vancouver-based startup Wantering aggregates fashion users will love on its e-commerce discovery platform.
Don’t you wish that e-commerce discovery sites knew what you liked and what you didn’t like? The Vancouver-based startup Wantering helps users find fashion online by showing them products that they will like.