13 Startups Changing Lifestyle Through Discovery & Curation

Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.

In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
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Brazilian Fashion Social Discovery Platform Expands to U.S.

Brazilian fashion social discovery platform Fashion.me launches in U.S., delivering a Pinterest-meets-Polyvore social sharing experience.

The Brazilian fashion social network Fashion.me launched in the U.S. last week, offering fashionistas one more option to discover new fashion trends and share their best outfit ideas. Already boasting more than a million users, Fashion.me received investments from Intel capital to make its expansion possible.
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Wantering Aggregates Fashion You Will Love

Vancouver-based startup Wantering aggregates fashion users will love on its e-commerce discovery platform.

Don’t you wish that e-commerce discovery sites knew what you liked and what you didn’t like? The Vancouver-based startup Wantering helps users find fashion online by showing them products that they will like.
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The Trendsetter’s Guide to Starting a Fashion Line

I’ve always wanted to become a published author and in 2010 that happened. I collaborated with my dear friend Ralinda Harvey on a book on how to start a fashion line in our modern times. In the book, I contributed the section on social media, covering best practices for community development, blogger outreach and online resources.
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Barbie’s Dream Closet Augments NYFW

Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a larger-than-life way at the David Rubenstein Atrium at Lincoln Center.
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Fashion’s Night Out, Vogue + Polyvore Team Up For FNO Style Setter

Fashion’s Night Out, Vogue.com, and Polyvore are happy to announce FNO Style Setter, a unique collaboration offering millions of style mavens a fantastic way to get ready for the world’s premier shopping event online—plus the opportunity for two stylistas to win a grand-prize trip with a guest, to attend a Vogue photo shoot in NYC and tour the magazine’s famed fashion closet with an editor.
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Polyvore: The New Trend Forecaster

Polyvore is on its way to becoming the modern day trend forecasting service. With the addition of Polyvore Style Analytics at the end of 2010, the world’s largest online fashion community of style tastemakers certainly has the technology to make it happen.
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Google Boutiques: Like The Fast Fashion That Nobody Wants

Jointly Written By Macala Wright & Krista Peck

We heart Google Analytics. We’re geeky like that. But, Google Boutiques breaks our hearts. So, we weren’t exactly thrilled when WWD reported that Google’s Boutiques.com added analytics to its Read More