Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
Anyone who has been online for the last few years has noticed a remarkable shift away from busy, poorly designed websites and communities; and towards streamlined, almost minimalist sites and applications. While we are undeniably more digital than ever, it seems that we are taking a step back — not to move backward, but to regroup, realign and refine our online experiences as we move forward.
For our annual review of brand blogs, this year, we’ve expanded past fashion to include our favorite luxury and home interior and design blogs. We hope you enjoy the list.
Hermès Paris Mon Ami
For a luxury brand attempting to make the most of digital, I don’t think anyone gives Hermès enough credit. Since 2010, the brand that has said it will never give way to “masstige” has been applying that principle to its online marketing, leveraging video, street style photography, emerging online fashion influencers and customer content.
Social responsibility, good and initiatives are at the top of most brands minds these days. Why? Because how a brand gives back what they get is becoming the barrier to entry into consumer consciousness.
Brazilian fashion social discovery platform Fashion.me launches in U.S., delivering a Pinterest-meets-Polyvore social sharing experience.
The Brazilian fashion social network Fashion.me launched in the U.S. last week, offering fashionistas one more option to discover new fashion trends and share their best outfit ideas. Already boasting more than a million users, Fashion.me received investments from Intel capital to make its expansion possible.
Vancouver-based startup Wantering aggregates fashion users will love on its e-commerce discovery platform.
Don’t you wish that e-commerce discovery sites knew what you liked and what you didn’t like? The Vancouver-based startup Wantering helps users find fashion online by showing them products that they will like.
Toronto-based Piccsy‘s image discovery software aims to revolutionize the way people discover, share and interact with images online, using elements of Google Images, Flipboard and Pinterest.
The Product: Piccsy helps users discover images through “streams” that filter content based on custom parameters determined by their community. The platform catalogs images into galleries based on themes, interests or other categorical orientations.
Social commerce platform, Lyst.com, launches a new tool which lets users receive instant notifications whenever any items in their Pinterest boards go on sale.
Once a user connects their Pinterest account to Lyst (at www.lyst.com/pinterest), they will receive instant sale alerts on all the products they have ‘pinned’ or ‘repinned’ from the hundreds of fashion retailers that Lyst partners with around the world. In addition, when a user ‘pins’ an item from a store, Lyst will tell them if it’s available elsewhere.