Smartphones have changed the way that we share our lives with friends, colleagues, family and the world at large. Built-in camera phones make anytime, anywhere photography easy and convenient, and social networks make sharing these of-the-moment snapshots easier than ever before.
Take your preconceived notions about mobile and scrap them. Deloitte Digital recently released a new report on how consumer behavior changed profoundly—particularly due to the ways mobile is being used as part of the consumer’s shopping experience.
Silicon Beach geniuses spill their fashion marketing secrets
On Saturday, Pose, StyleSaint, Who What Wear, Simply Stylist, BeachMint and WHY THIS WAY gathered for the Silicon Beach Fest to talk to Los Angeles creatives and techies wanting to know how West Coast-based fashion companies use content in social media marketing.
Content strategist Sudha Thakur reports on the rise in mobile video and video sharing apps for smartphones.
Smartphones are everywhere. A report from the Pew Internet Project states that more than 50 percent of people in the U.S. own a smartphone, which may be the primary device for web access as early as 2013. Flurry Analytics reported that the fastest growing app categories are photo and video sharing at 89 percent, measured in minutes spent per active user. Also, mobile video app consumption has increased by 52 percent and online video consumption has decreased by 10 percent since March 2011.
A smartphone is not bought for making and receiving calls: it is used for everything from surfing the web to watching videos to getting directions. Soon people will spend the majority of their time on mobiles, and one day they will start using their mobile devices in place of computers for everything they do online.
More people watch videos on mobile devices every day
Almost half of the time after six o’clock p.m. is being spent watching online videos, according to the NielsenWire. People who commute long distances love to watch videos on their phones relaxing in their cabs or trains. Organizations are gradually switching to digital marketing, and videos are an important part of any digital strategy. The growth of online video has also increased the growth of video sharing tools as a way to market products and services.
Video sharing apps gaining popularity
Video sharing apps like Thwapr, Viddy, Magisto and SocialCam are all video sharing apps with editing and mass sharing capabilities. These apps not only help you capture a video but let you edit and share great video content among friends, all from your phone, without touching a computer. In addition, these apps are user-friendly and make the process of sharing custom videos hassle-free, as most of them come with inbuilt tools for editing and adding special effects to the videos.
Zuckerberg’s doing it
Mashable reported that Facebook co-founder Mark Zuckerberg signed up for Viddy, a video-sharing mobile app. Zuckerberg uploaded a video of his dog (which is small, white and poofy, btw – MD). The fact is that this video sharing app is adding between 300,000 and 1 million users a day.
What about YouTube?
Video sharing apps are almost on the verge of cannibalizing video sharing platforms like YouTube and Vimeo. Thwapr, a video monetizing platform that I work for, recently got an offer of partnering with MSG Varsity to provide mobile video services for its video content. The brand chose Thwapr’s SMS video subscription model to provide its fans with high quality content on a regular basis. Thwapr’s ‘Share to Phone’ button is being used by many websites, so that the browsers may share the videos on their phone or to any phone, without much hassle.
Will apps surpass video sharing websites as the go-to video portals for online content? Only time will tell.
About the Author: Sudha Thakur is a content curator who has written on a wide variety of topics including VOIP technology, social media marketing, mobile video sharing, website development methodologies and latest gadget reviews. Right now she is working as a content strategist for Thwapr, a mobile media sharing technology.
Getting even more specific than Snapette, Shoemocracy is an all-new online community for shoe lovers around the world. The platform encourages users to share their passion for footwear by creating a personal profile, uploading pictures and networking with others. In addition, users will find ideas for future styles to purchase, everything from sneakers to heels, from flats to loafers, from sandals to running shoes.
This post was contributed by James Stewart, a Toronto-based film director and founder of the creative studio Geneva Film Co.
Since James Cameron’s Avatar was released in 2009, 3D has become the go-to medium for A-list film directors: Tim Burton’s Alice in Wonderland, Wim Wenders’ Pina, Martin Scorsese’s Hugo, Werner Herzog’s Cave of Forgotten Dreams (which Stewart digitally remastered in 3D for theatrical release) and Steven Spielberg’s The Adventures of Tintin dominated international movie screens. Studios are betting that upcoming 3D releases, including Peter Jackson’s The Hobbit, Ridley Scott’s Prometheus, Ang Lee’s Life of Pi and Baz Luhrmann’s Great Gatsby will continue to dominate the box office in 2012.
“Moving Targets: How to Connect and Engage Lifestyle Customers via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, the fashion and lifestyle industries’ first 3D fashion iPad App.