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InsideFMM | October 25, 2014

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luxury brands

Coordinate Your Tag Heuer Link Watch With Your Smartphone

07/20/2011 |

You can still reserve a Tag Heuer MERIDIIST mobile phone, but what we’re all waiting for is the release of the brand’s luxurious Link smartphone. It’s due out sometime this month.

TAG Heuer mobile

Our friends at PSFK gave us a sneak peek at the Link smartphone. As fans of Tag Heuer men’s and women’s timepieces, this little glimpse left us wanting to see more of this handsome mobile phone.
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Living La Vida Luxe

03/29/2011 |

JustLuxe, a luxury web publication, has launched LivingLuxe, a members-only e-commerce site that provides luxury brands, resellers, and hoteliers with a flash sale platform to reach the affluent JustLuxe community. Discerning Read More

London Fashion Week: Burberry Streams Show To Largest Audience Ever

03/04/2011 | 2

When Burberry’s Christopher Bailey speaks, we listen. This is the hype that had us anxiously awaiting the debut of the Burberry Prorsum Womenswear Autumn/Winter 2011 collection at London Fashion Week:

“We are thrilled to be bringing the Burberry Read More

Weekend Escape: Hermes Voyage d’Hermes Perfume Video

02/18/2011 | 1

Hermes, a horse and a dove. Thirty-nine seconds of artistic video bliss that make us want to plan a wildly liberating weekend escape…and buy Hermes Voyage d’Hermes perfume.

View more Hermes videos on the Hermes YouTube channel.

Amble About In Style With Louis Vuitton

02/17/2011 |

We’ve been in love with Louis Vuitton’s City Guides for years, but the luxury label is now helping us travel the world in style via mobile technology. We’re really taken with the Louis Vuitton Amble app, which adds an extra touch of luxury to our Read More

Luxury Evolution: Bulgari Adds Facebook Wishlist Feature

02/11/2011 |

Okay, we knew it, we knew it, we TOLD you we knew it! Luxury brands have begun to lead the social media revolution for 2011. Last week, Bulgari added a wishlist feature to their Facebook page WITH online shopping integration.  First ASOS and Young British Designers, and now Bulgari.

Bulgari luxury accessories

Once you add the Wishpot wishlist app to your Facebook account, you can add items to your wishlist — including Bulgari goodies.

The Bulgari wishlist doubles as a mini, well curated e-commerce shop for US users, too. Just keep an eye on the regularly updated selection and add to your wishlist or purchase as you please. Bulgari gets points for being the first luxury brand to take a stab at Facebook commerce (Sorry Brooks Brothers, Facebook commerce doesn’t count).

Social media + luxury + shopping = happy FMM girls.

Deconstructing and Decoding Scott Devon

02/03/2011 |

You may have never imagined a place where couture dresses are intermixed with Motor City inspired denim designed by Agatha Blois — mirrored tables and Shinya Kimura motorcycles all in a single retail environment (that most would call an architectural masterpiece), but that’s what you’ll find at DEVON.

Last month, Scott Devon opened his flagship store in Beverly Hills. The purpose of creating and opening DEVON was to enable a customer to find “any product in any category to make their heart beat faster.” This goal translates into a uniquely engineered store that offers everything from minimalistic motorcycles complimented by intricate men’s timepieces, to futuristic TRON-inspired jewelry that can be paired with premium denim that hugs a woman’s curves like nothing else.

The eclectic DEVON brand serves as a constant runway of luxury and modern masterpieces, ranging from world-record breaking super cars and motorcycles, to celebrity favorite rock-ready denim and leather, and flawless ready-to-wear and couture clothing, timepieces and jewelry.

To gain better insight into the brand, I interviewed Scott Devon for luxury site Signature9, you can read the entire interview on how Devon is building a modern super luxury brand.

Balenciaga Considers New Channels Of Expression

01/20/2011 | 1

marketing - Balenciaga

Balenciaga Creative Director Nicolas Ghesquière recently chose LVMH/Prada alum Katherine Ross as the US consultant.  The two met on a Steven Meisel shoot, and Ghesquière was intoxicated by Ross’s charm, elegance and perspective on the industry. With Ghesquière’s creative genius and Ross’s success in the luxury fashion industry, it thrills us to think about what’s next for the brand.

“Balenciaga is poised for significant growth and increased recognition in the U.S.”  — Source: Ross in WWD

Until now, Balenciaga has been rather traditional in its advertising, with a concentration on print ads.

“I’m questioning if there is a new way of communicating about a fashion brand,” the designer told WWD. “It could be an art proposal, it could be a movie. [The scope] is very open, very large.” — Source: Ghesquière in WWD

The statement leads us to believe that the fashion house is considering more modern — and likely digital and social — channels of advertising.

Could Balenciaga be following in the footsteps of Louis Vuitton, who has upped the luxury ante with Nowness (in our opinion, the epitome of artistic branded content)?  Here’s to hoping!  As a matter of fact, we hope that Ross’s appointment and Ghesquière’s desire to express the brand in a new, artistic way leads to innovative breakthroughs that inspire our other favorite brands to connect with us — and entertain our luxurious fantasies.