Going Solo: How Living Alone Is Breeding Enlightened Consumers

11/16/2012 | Macala Wright

Earlier this year, The Atlantic published an article that asked, “Is Facebook Making Us Lonely?” The title was attention getting right? That, coupled with the commentary about the negative effects of social technology on brain, led me to think about how technology would affect societal breakdowns ??– impacting the ways in which we live and beginning to alter our cultural values.
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How Luxury Brands Create Connected Retail Environments

10/15/2012 | Macala Wright 10

During L2 Think Tank’s “Commerce: E, M and F” session, Donald Chesnut, Chief Experience Officer, SapientNitro presented a talk on “Connected Retail: Optimizing the Customer Experience from Attraction to Transaction.” As the web and consumers evolve, the lines between the physical and digital are increasingly blurred, they’re either being enhancing one another or distracting from one another.
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