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InsideFMM | September 21, 2014

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The Inspiration

Finding Purpose: Define Who You Are

07/04/2012 |

Happy Independence Day to all of our U.S. readers! In honor of the spirit of freedom and the ability to manifest one’s personal destiny, our digital strategy arm Why This Way has beautified a quote that will inspire you to be all that you can be, while reminding you to care for your most important business asset: your personal brand. Charlie O’Donnell, venture capitalist at Brooklyn Bridge Ventures, gave us some clear, grounded advice that we all need to hear and remember. Pin it, skin it, live it.

The Trendsetter’s Guide to Starting a Fashion Line

03/14/2012 | 14

I’ve always wanted to become a published author and in 2010 that happened. I collaborated with my dear friend Ralinda Harvey on a book on how to start a fashion line in our modern times. In the book, I contributed the section on social media, covering best practices for community development, blogger outreach and online resources.
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How to Function in a Dysfunctional World

12/22/2011 | 1

Max Strom is a world renowned Yoga teacher, speaker and author of A Life Worth Breathing. This past weekend, Strom spoke in Laguna Beach on how we as individuals can function in a dysfunctional world.

Strom’s philosophy is: “Learn not to define yourself by what you are against; define yourself by expressing with your actions and your words what you are for.” In the half day workshop, Strom took us through a series of questions to help define and put our lives into perspective as we move into 2012. The experience is one I wanted to share with our readers so that they could explore their own answers over their holiday season breaks.
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Denizen Hits New Dehli

06/11/2011 |

Denim brand Levi Strauss and Co. has made its way across the globe, continuing to grow its budget-friendly brand, Denizen. Denizen’s new flagship store is now opening in one the brand’s top two target markets: New Delhi, India.
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California Girl Alert: Khloé Kardashian Odom Gets Beach Ready On Facebook

06/06/2011 |

Is it us, or do you find it hard to keep up with the Kardashians these days?

From Keeping Up With The Kardashians to their fashion business ventures like ShoeDazzle.com, the Kardashian girls are making waves.

Some of you loyal readers may be wondering why you are even seeing this post here. Well, it involves a Facebook campaign, Twitter and beauty products — not to mention the fact that we live in Hollywood where reality TV reigns supreme.

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Sprinkles Cupcakes Takes Over The Big Apple

05/23/2011 |

Sprinkles Cupcakes is spreading their sweetness all around the country, including the Upper East Side of New York. With 11 different stores in 7 states, the company is growing rapidly and the customers are loving it. The new location in New York, which opened on May 13th in the old Gino space, promises to attract many different people from tourists to New York natives. Sprinkles Cupcakes continues to stick to the tradition of simple and satisfying desserts handcrafted from the best ingredients.
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H&M Leverages Coachella To Launch Conscious Collection

04/30/2011 |

H&M made sure that their fans knew they were making their way to Coachella in Indio, California this year. As one of the major sponsors of this year’s music and art festival, they stayed involved, with their tent decorated in the most eco-friendly, sustainable, and fashionable way possible. They provided many things to their fans, which would include free transportation to Coachella from LA, a Fashion Survival Guide 2011, a check-in on Facebook Places or Foursquare, Wifi, water, sunscreen and other skincare products.
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Asian Fashion Summit Singapore: The Rise Of Asian Consumerism

04/06/2011 | 1

Macala Wright To Present “New Media’s Impact On Asian Consumerism” at Asian Fashion Summit and Audi Fashion Festival in Singapore.

Asia Fashion Summit, Singapore’s only premier business conference for the fashion industry, Read More