fashion trends
Not Just A Label Offers Nearly-Free Trend Service This Month
05/21/2012 | Marguerite DarlingtonNot Just A Label offers a 98 percent discount on WGSN trend service to its members this month.
To celebrate its fourth anniversary, Not Just A Label (NJAL) has partnered with WGSN, an online trend-analysis and research service, to offer its exclusive content to NJAL designers at a 98 percent discount in May.
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3D Printing & The Future of Fashion
12/15/2011 | Marguerite Darlington 5This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing.
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How Video Games Will Change Fashion
12/07/2011 | Marguerite Darlington 8This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.
For the past several months, we’ve been keeping you posted on how the latest digital technology is revolutionizing the way that fashion appears in the media and even in stores–everything from QR codes to augmented reality to holographic runway shows.
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Trend Spotted: Pantone’s Spring 2012 Colors
11/15/2011 | Macala WrightThere’s nothing we like more than visually appealing, pretty things in our digital and physical mailboxes. While in New York, I picked up a copy of Pantone’s spring 2012 color report at the Handbag Designer Workshop. The PDF contains the “it” colors for spring, designer profiles and the fashion designers who inspired our wave of spring trends. For a free digital copy of the report, head to Pantone’s site and download it!
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Stylesight Presents 2011 LIVE Seminar Series
07/18/2011 | AdminStylesight, the premier provider of trend content and Software-as-a-Service designer tools, has announced its schedule for the acclaimed 2011 LIVE Seminar Series, which is taking place during three important research weeks in Hong Kong, New York and Paris.
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EDITD Measures Social ROI for Fashion Brands
07/06/2011 | Krista PeckIf you’re looking to take the guesswork out of fashion and put the social science and stats behind your business, then metrics tools are a must-have. As fashion gets more digitally savvy, we’re seeing a trend in social fashion trend monitoring.
Watch out WGSN, there’s a new trend monitoring startup in town, and it’s called EDITD. Signature 9 calls this London based startup the next big thing. TechCrunch tells us that the tool helps us “use technology to spot fashion trends ahead of time to enable fashion brands and retailers to be more efficient. This all sounds interesting and valuable, right?
According to EDITD, the tool is “a cloud-based social, commercial and factual observation instrument, giving businesses the ability to quickly understand trends and market dynamics in real time and over time.” Further, EDITD provides “factual information, which is essential for how the fashion industry is evolving.”
This is the type of program that the FMM girls get excited about, and we think brands, retailers and suppliers should get excited, too. But, why?
EDITD can help all three groups operate efficiently with the insight it provides:
- Brands can use it to ensure they’re making the right products. EDITD wants to help companies figure out how to design, sell and merchandise effectively in today’s highly competitive market.
- Retailers can use it once they’ve gathered intelligence. EDITD wants to help retailers gain a strategic advantage by measuring the full market.
- Suppliers can use it to meet their customers’ needs. EDITD wants to help suppliers increase customer satisfaction, make more money and best-sellers by utilizing global market data to fully inform their team and clients.
Similar to the trend forecasting and information delivered through Polyvore and its Style Analytics program, EDITD provides fresh data about the hottest brands and products, offering valuable insight into the world of trend forecasting.
You can sign up to try EDITD for yourself.
5 Things To Know About Fall Trends From Barneys’ Amanda Brooks
06/28/2011 | Admin 1Last week, Macala attended the BNY + NARS event at the Soho House in West Hollywood. The event began with a Q&A session with Francois Nars and Amanda Brooks. There were several bloggers in attendance, and of course @BarneysNY tweeted live from the fashionable affair. Much to our delight, Macala brought back a fresh copy of the Fall 2011 trend report created by NARS & Barneys Fashion Director, Amanda Brooks.
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Could The Fashion Industry Survive Without Color Direction?
06/25/2011 | AdminMost of us couldn’t imagine life without the color expertise that Pantone brings to our wardrobe palettes, and virtually everything else around us. Color is enormously important, especially in fashion. Lucky for designers and fashion enthusiasts everywhere, Pantone has been at the heart of fashion, driving trends in color for nearly 50 years. Now, the expanded PANTONE FAHION + HOME Color System offers 2,100 engaging, directional hues.
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