This piece was written for Conde Nast and Lucky Magazine, appearing online and in print for the LuckyFABB Blogger’s Conference in New York City for September 2012.
Why Do You Blog?
New York Fashion Week is coming to a close. From runways to realways, if you haven’t learned, fashion blogging is no passing fad. In fact, bloggers are getting savvier and are marketing machine unto themselves.
No place was that more evidently clear that the LuckyFABB and IFB Conferences. Here are 58 insights for fashion bloggers from IFB:
In writing the LuckyFABB business guide for bloggers for New York Fashion Week this year, I interviewed three brand professionals that I respect for their opinions and work with bloggers.
To kick-off this year’s New York Fashion Week, beauty and fashion bloggers flocked to the fourth Lucky Fabb Conference. This year’s theme focused on bloggers making it on their own terms. Various speakers and workshops helped inspire a group of up-and-coming influencers while sharing insights on how to drive business and ultimately elevate their brands. Here are FMM’s top 10 takeaways from the conference:
The evolution of the bloggers are upon us, bloggers are now marketers, publishers and fashion designers. Today, ModCloth.com is launching an exclusive collection designed by Elsie Larson of the blog A Beautiful Mess.
The collection will appear as coming soon on the site on Sept. 4, 2012, and can be found here , where customers can sign up for notification to alert them when the products are available for purchase. The collection will launch for sale in early October, along with a lookbook styled and shot by Larson.
Five great ways that fashion #bloggers can make money from their closets using social commerce.
A constant buzzword among fashion bloggers is monetize. Monetize event hosting, monetize posts and monetize giveaways. Now new social technologies from some of our favorite startups are making it possible for fashion bloggers to continue to share their stories while selling the luxury items inside their closets. We’ve rounded-up our top five startups changing the way we sell and shop our favorite pieces.
Independent Fashion Bloggers Launches Interactive Instagram Campaign for Summer.
Independent Fashion Bloggers (IFB) is going to take you on the blogging community’s ultimate summer escape with its “Day in the Life” Instagram campaign, a virtual summer road trip that gives Instagram users the chance to explore the country through the eyes of their favorite digital personalities.