Luxury British retailer launches new Chicago flagship store, creates an immersive physical and digital event experience
Burberry Chief Creative Officer Christopher Bailey hosted an event last night to mark the opening of the brand’s second largest store in North America, located on Michigan Avenue in Chicago. The evening was a celebration of Chicago, showcasing the city’s creative community through the brand’s digital platform, Art of the Trench (founded in 2009). Images of Chicagoans wearing iconic trench coats were displayed throughout the store, the city and globally across Burberry social media sites including Twitter, Tumblr (now with 61,000 followers) and Google+.
The InsideFMM team traveled north to Montreal, Canada where Aldo kicked-off its 40th anniversary celebration. In addition to celebrating its newest flagship
Lifestyle is attractive business model for luxury brands.
Last week, an article by Vanessa Friedman on the Financial Times blog caught my attention. Published just before the Financial Times Business of Luxury summit held in Marrakech, Morocco, Friedman explored the growing trend of leveraging consumer lifestyle as a marketing strategy and candidly asked what it meant when “brands attach the word ‘lifestyle’ to themselves?”
The international editions of Vogue have announced dates for this year’s global shopping celebration, Fashion’s Night Out.
It’s time to get excited. Fashion’s Night Out, the global shopping event featuring innovative collaborations from retailers and brands like Polyvore, COACH, NET-A-PORTER, DKNY and Saks Fifth Avenue, is hitting more cities than ever this year. This September, celebrations will roll out in the following locations:
Digital Fashion Week will host the fashion industry’s first live-streaming only Fashion Week in Singapore this October.
In April, we wrote about the trend of fashion trade shows adding digital components and, in some cases, going completely online. Now, for the first time in fashion history, a fashion week will be live streamed only–there will not be a live event component–and consumers will be able to shop their favorite looks off the runway in real time and have them delivered in a matter of weeks, long before they hit the stores.
Mashable‘s three-day leadership conference, Mashable Connect 2012, returns for its second year to the Contemporary Resort in Orlando, Florida, May 3-5 with a series of seminars that explores the Future of Digital. The conference features speakers that will provide insight into the technologies and trends shaping the future of technological and digital innovation.
Founded in 1987, SXSW began as a festival focused on Music. In 1994, it added film and multimedia components. In 2011, it added fashion when it adopted Style X into the international conference’s mix.
In 2012, fashion, style and technology are now baked into every aspect of interactive, film and music. Because of fashion’s growing importance, we’ve created a comprehensive guide to the stylish happenings surrounding the entire conference.
In New York this past week, I had the honor of speaking at the Independent Fashion Bloggers Conference at Milk Studios. Joined by Aliza Licht, senior vice president of global communication of DKNY, Bryan Grey Yambao of BryanBoy, celebrity fashion critics Tom and Lorenzo, Karen Moon of Style Musee and Jess Estrada of Fresh Jess, we discussed the future of bloggers, media and mobile technologies.