Blue Nile Celebrates The Extraordinary Holiday

The online jewelry retailer launches The Extraordinary Days of Christmas holiday campaign in order to connect with customers

Holiday campaigns are off to an epic start, from Starbucks and NARS to conscious consumption with Holstee’s Block Friday, retailers are getting creative with their social media campaigns this season. Today, Blue Nile has launched an interactive game on Facebook for the holidays called The Extraordinary Days of Christmas.
Read More

Pholiofy Makes Facebook Publishing Easy For Bloggers, Brands & Businesses

Let’s face it, brands and retailers want to seriously up their marketing results from Facebook, but two things stand in their way.

Cost: Facebook Development can, and usually does, cost as much as redesigning a whole new site. The free or low cost apps are okay, but not stellar.
Read More

ALDO Launches ALDO40.com: Immersive Brand Experience For Fans

ALDO Group partners with social platform BumeBox to create interactive content site for consumers to celebrate its 40th anniversary

ALDO Group, one of the leading fashion shoe retailers in the world, is celebrating its 40th anniversary this year. To continue its innovative use of social technologies, ALDO has now leveraged BumeBox, a real-time digital experience platform, to socialize an immersive content hub for consumers, brand enthusiasts and fashion industry insiders.
Read More

EVENT: Explore Social Business, Design and Media

Living in California, we have no shortage of social media conferences, sometimes it’s hard to find good ones. Well, Raven Internet Marketing Tools and Expion are creating one – and better yet, holding it in Orange County!

Read More

The Making of The Other Bag by ALDO

FMM has launched a collaboration with ALDO for their new, simply amazing, highly utilitarian (our words, not theirs) tote called The Other Bag. You’ve started to see how FMM editors and writers in New York, San Francisco and Los Angeles live our lives.
Read More

Context, Not Content, Will Drive Consumers To Buy Online

Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the tech world’s leading geniuses are telling us “The answer doesn’t lie on Madison Ave, it lies in Silicon Valley.” Gary Vanyerchuck tells you, why CONTEXT, not content, is king in the evolution of the social web.
Read More

Consumers Spend 30 Percent of Their Time on Facebook; Market To Them

Today, more than 50,000 eCommerce stores operate within Facebook. Hundreds of millions of dollars worth of products are sold on the website with a network growing at a million new users a day. Alan Wizeman, founder and chief product officer of ShopIgniter, gave a seminar at MAGIC in Las Vegas on the evolution of social commerce.
Read More

Burberry Leverages Facebook To Launch New “Body” Fragrance

Starting today, Burberry Facebook fans will be able to exclusively sample the new Burberry Body fragrance. Burberry has developed a bespoke application allowing exclusive sampling directly via the brand’s Facebook page. The app also features exclusive content that will be continuously updated as soon as new content becomes available. Burberry has over 7.6 million Facebook fans, the largest Facebook fan page of any luxury fashion brand.
Read More