Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
In celebration of the women who have shaped our lives, Albertsons Market is launching “Timeless Women We Love,” a Pinterest photo contest honoring sisters, mothers, grandmothers, aunts, daughters and friends through vintage, timeless photos. And FMM’s Macala Wright is one of the judges!
Curated content and handpicked product selections are hot in 2011. From a consumer engagement standpoint, what could be better than providing shoppers with the opportunity to curate an e-commerce boutique full of items they love?