Recent debate about disclosure of our personal lives as it relates to daily activity and sex on The Cut, coupled with a debate on IFB have led up to bring by this post we wrote in May.
Independent Fashion Bloggers Launches Interactive Instagram Campaign for Summer.
Independent Fashion Bloggers (IFB) is going to take you on the blogging community’s ultimate summer escape with its “Day in the Life” Instagram campaign, a virtual summer road trip that gives Instagram users the chance to explore the country through the eyes of their favorite digital personalities.
Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it well.
Coach, a brand that’s made working with bloggers not only hip, but relevant to its brand’s DNA (and sales), has launched a fun little editorial project (loving that it’s published on Facebook) with Coolhunting and Gear Patrol for for Holiday 2011.
Coach knows how to celebrate Fashion’s Night Out in style. This year the brand invited the most coveted bloggers in town to help celebrate the “The Duffle Project” during FNO at their Madison Avenue Flagship store.The waiters served cocktails, and the music blasted as the bloggers arrived one by one. The first blogger to arrive was Kelly Framel from The Glamourai, who was wearing a dark green Coach Duffle bag. Kelly was back in New York just fresh off MAGIC Trade Show, where she attended the PROJECT show.
During the MAGIC Trade Show, eBay Fashion partnered with MAGIC‘s influential bloggers and fashion personalities to produce creative director Andrea Linett’s project, Style Stories, live from Las Vegas.
eBay Fashion’s photography team shot Style Stories at the WWDMAGIC and PROJECT shows from August 22-24th, 2011. The live stories were available via a Facebook App designed for the eBay Fashion and MAGIC Facebook pages; the app is powered by the social media platform BumeBox.
Just as we’ve hailed them as the #1 brand for their awesome respect of bloggers new and established, Coach has done something hot for Fashion’s Night Out; the brand has partnered with their favorite bloggers to bring you The Duffle Bag Project, a revival of yet another COACH bag favorite, in Las Vegas, New York and Los Angeles.
FashionablyMarketing.Me is excited to be an official partner of the MAGIC Trade Show in Las Vegas in August. FMM’s Krista Peck and guest writer Laura Kudia will bringing you all the digital insights from the MAGIC seminar series each day.