2012 Interviews & Articles

September: How To Develop A Digital Strategy - Mashable

September: A La Mode: Social Commerce & Fashion – Orange Magazine

September: The Digital Innovators: How Key Brands Are Reshaping Digital - IFB

September: The Digital Innovators: Investigating the Digital Dilemma - IFB

August: Social Connectivity: Luxury and Digital Technology – BlackBook Magazine

July: B2B Fashion Sites On The Rise – WWD

July: Fashion Embraces Social Gaming – WWD

June: Is Fashion Gaming The Next Marketing Frontier? – Huffington Post

June: When A Stiletto Heel Is Not A Lifestyle – Nathan Branch

June: 5 Digital Trends Shaping The Consumer Experience Economy – Mashable

June: Fashion To Embrace Social Gaming – Women’s Wear Daily

May: Kenton Magazine + FMM on Snow White and The Huntsman

May: Le retour du salon de thé – Huffington Post Canada

April: 5 Trends In High Tech Fashion – San Francisco Chronicle
March: Fashion Forward Has Become Fashion Follow; Here Are the New Leaders – Huffington Post
February: 10 Startups Chaning The Face Of Retail – Mashable
February: New York Fashion Week: 10 Expert Tips For Style Bloggers – Teen Vogue
February: Fashion + Tech Startups: Why They’re Funded – Fashionista
February: 10 Fashion Technologies To Watch – Fashionista
February: The Rise Of Social Commerce – WWD
January: Mobile, Tablets Lead Holiday Charge – WWD
December: How 9 Retailers Successfully Leveraged Game Mechanics

2011 – Interviews & Articles

December: Social Media and the use of exclusive Facebook sales on Cyber Monday - Women’s Wear Daily

November – Barney’s New York  – Fashion + Tech Profile of Macala Wright – The Windows  Blog

October: Fashion Bloggers, Posted & Represented – New York Times

September: Bloggers Mean Business – ADWEEK

August: Turning A Blog Into A Business – Bloomberg Businessweek

August: MAGIC Trade Show + Pose Partner For First Mobile Collaboration - FashInvest

June: Mobile Technology & The Rise of Asian Consumerism – CBS News

June: Fashion Interning 101 – Style Republic

May: DKNY Collaborates Digital Media Pioneers – Style Republic

May: Mobile On The Go – Apparel Magazine

May: Fashion Brands Take On Social Media -  CBS News

May: Fashion For Social Good: How Brands Are Paying Attention to Social Media – CBS News

May: Fashion Apps That Are A Real Find – Los Angeles Times

May: How To Connect Your Brand To The Right Infleunceres – Mashable

April: RetailCamp Takes LA Fashion Professionals By Storm - California Apparel News

March: 5 Ways Retailers Are Winning Big With Facebook Commerce – Mashable

Febraury: How Premium Fashion Brands Are Maximizing Their Social Media ROI – Mashable

February: How HSN’s Crowdsourcing Model Could Shake Up Online Retail – Mashable

January: DKNY’s Spring Fashioncast – La La New York

January: White Paper: How Social Media Is Revolutionizing Retail – Apparel Magazine

January: 7 Examples Of Stellar Branded Content In The Fashion Industry – Mashable

January: Why The Fashion Industry Is Betting Big On Branded Content – Mashable

2010 – Interviews & Articles

December: The Future Of Augmented Reality – The Next Web

September: Is A Career In Fashion Marketing Right For You – Style Sample Magazine

September: Macala Wright on Social Media – SENKEN Japan

July: CFA Discusses Social Media in Los Angeles – Apparel News

June: FashionCamp LA: FashionCampLA Discusses Emerging Technologies – Apparel News

June: Macala Wright: Cynthia Rowley Launches Bridal Line Via First Social Collaboration – Mashable

June: Macala Wright: Social Studies 6/1/2010: Cynthia Rowley Partners With Foursquare - Women’s Wear Daily

May: FGILA – How To Cultivate You Brand Online – Fox Rothschild Law

May: FGILA – What’s Next In Social Media  Recap – Debutante Clothing

May: Macala Wright Named Lead Strategist in the First Retailer, Designer, Manufacturer Foursquare Marketing campaign – DM News

May: Macala Wright  & Fashion Attorney Staci Riordan interviewed Fashion & Social Media – Hollywood Today

April: Style Apps The Latest Fashion Accessory – San Francisco Chronicle

March: Macala Wright Lee featured in LA Examiner’s LA Fashion Week Highlights

March: Social Media: The New Front Row of Fashion - Women’s Wear Daily

February: How Social Media Changed Fashion in 2009 – Article By Macala Wright Lee for Mashable.com

January:Social Media & Marketing Fashion Brands Internationally - Sportswear International Magazine

DIY Fashion PR with Merritt Charles – PR Couture

Fashion Marketing + Eco Clothing Lines – PR Couture

2010 – Accolades

Industry Review and Praise For “How To Launch A Successful Fashion Line” – Fox Rothschild Fashion Law Blog, Jan. 2010

Sportswear International Magazine names Macala Wright Lee, “Digital Fashion Marketing Expert”

“This woman knows what she’s talking about.” -  John Bell - Managing Director, Ogilvy 360 Digital Influence

2009 Interviews & Articles

Fashion Marketers: Meet Macala Wright – Ian Sanders, CEO & Author of “Juggle! Balance Work & Reclaim Your Life”

An Interview with Anaiis Flox – 1928 Jewelry leverages new/social media to build brand awareness & online distribution outlets.

Brands, 1928 Jewelry and Sponsored Conversations - Forrester Research Analyst Jeremiah Owyang discusses sponsored conversations for major brands and includes 1928 Jewelry in the case study.

2009  Accolades

“I now know why this girl is so successful. She’s smart and she just ‘gets’ it. Yes, I said that.” - Jessica Gottlieb (@jessicagottlieb)

On Hot Pink: #5. Not just me talking. Just got off the blower with a Marketing Director for 1928 Jewelry <Macala> who confirms that loud pinks are way, way trendy. Only the brightest pinks—ones that officially trigger migraines—count for this trend. If there is no ocular hallucination, it is not fashion. E! Online – via Leslie Gornstein, @AnswerBitch

I’m the dead creature lady; my fashion is bizarre, sometimes hideous. It provokes and alienates. It’s a bright carapace, in a way. But you compliment me, your tastes accentuate me. It’s why I love you. – AV Flox, Pop Culture Blogger, OMG.OMG.OMFG.

“Honestly though @Macala rocks everything like no tomorrow! She could rock a strategically angled hotel shower cap!” – Hayden Harnett Clothing, Brooklyn NY

Macala Wright &  her website, Fashionably Marketing Me offers some incredible fundamentals for building a strong social brand. – The List Maven, Splendicity.com

2008 – 2009 Industry Press

• Inc Magazine – “Getting Paid In A Tough Economy“, RetailDish.com, Sept. 2008
• WWD – “Websites Out Deadbeat Stores“, RetailDish.com, Feb. 2009
• LA Weekly – “SXSW 2009, Diggnation & Southwestern Style“, 1928 Jewelry, Mar. 2009
• California Apparel News – “No Free Samples”, RetailDish.com, June 2009