Breaking: denim brand, Diesel, has turned to hot Finnish blogger, Sandra Hagelstam, behind successful blog, 5incheandup.com, to collaborate in a re-design of their label. They’re trying to completely re-launch their brand, and it caught me eye,” Sandra said.
In an interview with Fashion United, she admitted that Diesel had seemed outdated; a brand she was interested in when she was 17 or 18. Now, Diesel has a Finnish designer at the realm, and Sandra feels connected with her country mate and jumped on board.
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