Technology, Start-Ups and Software
Let’s face it, brands and retailers want to seriously up their marketing results from Facebook, but two things stand in their way.
In digital marketing, “engagement” is the golden goose that all brands are seeking. Marketers want to catch and hold the attention of a target demographic and nourish it until individuals are transformed from mildly interested consumers to brand evangelists.
A love of all things digital and social courses through the veins of every writer and creative that’s a part of FMM. We’d rather be rocking the Mashable House at SXSW than the runways of New York. You could never take tech away from us. That being said, there are five new platforms and apps that have us basking in their social decadence. Here they are:
Two weeks ago, Zugara, one of the industry’s leading Los Angeles-based augmented reality firms, has turned their award winning online merchandising software, The Webcam Social Shopper (WSS) into an official module for PrestaShop’s apparel merchants worldwide. PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and counting), and the launch of “WSS For PrestaShop” marks the first time any ecommerce platform has offered an augmented reality (AR) module to its e-tailers.
Third Wave Fashion launches Style #Startups membership program
Third Wave Fashion, a company focused solely on helping fashion-tech entrepreneurs build their startups, is launching the Style Startups program. This is the first-ever membership program designed specifically for fashion-tech entrepreneurs.
The Inspiration: Get a free Ivy League education online with Coursera.org.
Remember college? Not many people do. Most teens leap from high school to college before they even know what they want to study, or even what they want to do with their lives. That’s why we were thrilled to discover Coursera, the website that wants to educate millions of people by offering online classes from top universities and professors online for free. Coursera’s comprehensive education platform combines mastery-based learning principles with video lectures, interactive content and a global community of peers, offering students from around the world access to its unique online learning experience.
As an influx of fashion tech entrepreneurs enter the fashion tech space, the first question on their minds is how to get funded. At a recent NYC Meetup event during Internet Week New York, Third Wave Fashion hosted a discussion with a mix of seasoned entrepreneurs and VCs offering their best advice to newcomers. FMM rounded up the top ten tips for getting the ball rolling on your first round of funding.
Asana software makes online project management simple for teams in different locations.
Many of you know just how complicated managing projects can be. Some people don’t read e-mails, a client changes their mind about which platforms you’re going to be using, one writer drops out, another writer joins and you’ve got to ping people before they’re supposed to deliver to make sure they’re going to complete their tasks on time. Sometimes you have to call. That’s why project management is a full-time job.