In fashion, “influence” is one of the biggest topics of any marketing or PR professional. Is it quality versus quantity, niche versus commercial, popular versus emerging. It’s enough to make your head spin. Well, leave it to Edelman to bring a whole new piece of that puzzle to the table. We mean this in the best way of course…
Independent Fashion Bloggers Launches Interactive Instagram Campaign for Summer.
Independent Fashion Bloggers (IFB) is going to take you on the blogging community’s ultimate summer escape with its “Day in the Life” Instagram campaign, a virtual summer road trip that gives Instagram users the chance to explore the country through the eyes of their favorite digital personalities.
Technology is getting a stylish update with “Inside Generation Style,” the exclusive runway event hosted by Intel and Independent Fashion Bloggers on April 11th, 2012 in New York City.
The project features fashion’s top influencers and emerging bloggers wearing summer’s brightest trends from Norma Kamali’s KamaliKulture & Orla Kiely. Intel and IFB hope to celebrate bloggers as fashion’s new entrepreneur and cultivate relationships with their readerships (a.k.a. the 18-24 consumer who is tech savvy and chic). This runway show demonstrates the fashion blogger’s newfound influence in the industry as an integral part of Intel and the participating designer’s digital marketing strategy.
Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting challenges until Refinery29’s Search for The Next Big Style Blogger reached its thrilling conclusion. Now, Refinery29’s most popular original contest is back—and better than ever.
Are You The World’s Next DIY Extraordinaire?
This morning, TODAY.com is kicking off TODAY DIY Style Week (October 24-28) with creative do-it-yourself projects from leading style experts. TODAY DIY Style Week showcases the rise of DIY style and offers viewers “how to” tutorials for making their own jewelry, fashion and technology accessories.
Influence is one of the most talked about topics on the web. What we want to know as marketers:
During the MAGIC Trade Show, eBay Fashion partnered with MAGIC‘s influential bloggers and fashion personalities to produce creative director Andrea Linett’s project, Style Stories, live from Las Vegas.
eBay Fashion’s photography team shot Style Stories at the WWDMAGIC and PROJECT shows from August 22-24th, 2011. The live stories were available via a Facebook App designed for the eBay Fashion and MAGIC Facebook pages; the app is powered by the social media platform BumeBox.
Just as we’ve hailed them as the #1 brand for their awesome respect of bloggers new and established, Coach has done something hot for Fashion’s Night Out; the brand has partnered with their favorite bloggers to bring you The Duffle Bag Project, a revival of yet another COACH bag favorite, in Las Vegas, New York and Los Angeles.