Social Good and Corporate Responsibility
Social responsibility, good and initiatives are at the top of most brands minds these days. Why? Because how a brand gives back what they get is becoming the barrier to entry into consumer consciousness.
By now, you must have noticed our obsession with the upcoming Universal Pictures release Snow White and the Huntsman. If not, you should really visit our Inside Snow White Storify page and our Pinterest board. The film has a lush, decadent style that’s absolutely captivating.
According to the U.S. Small Business Administration, more than 27 million small businesses are currently operating in the U.S. Large corporate entities such as American Express, Sam’s Club, UPS, Wells Fargo and Southwest Airlines know the importance and economic impact the smaller companies have on their bottom line. It’s why all of them focus their marketing efforts around building up small businesses, who happen to be their core customers as well.
Men’s apparel etailer Bonobos has partnered with three-time NBA All-Star and Olympic gold medalist Deron Williams for a social good initiative–the Deron Williams Cyber Pop-Up Shop. Curated by Willimas himself, the online pop-up collaboration is the first of its kind for the professional basketball player and the men’s apparel brand, with 20 percent of the proceeds to be donated by Bonobos to Williams’ Point of Hope foundation.
They are joining forces with Project Runway All Stars designer Michael Costello and six-time Grammy Award-winning music legend Toni Braxton to raise awareness and funds for Autism Speaks, the world’s largest autism and science advocacy organization. Autism Speaks is an organization near and dear to Toni’s heart since her youngest son’s 2003 diagnosis and for which she is spokesperson.
Gift guides are everywhere and as shoppers, we’re constantly pushed to buy, buy, buy. In the past year, FMM has put sustainability and social good at the forefront of not only what we write about in hopes of enlightening our readers, but also into play into our own personal lives. That’s why we’re bringing you five gifts with good causes behind them this year. We hope you enjoy.
We’re all making more conscious decisions about the apparel we’re purchasing today. We care about quality, impact on the environment and brands that support and empower those less fortunate.Well, there’s a new line on our radar that we want to share with our readers who, like us, can’t make it through the day without yoga or pilates.