Gamification and Game Mechanics
Fresh Concepts Labs has launched the first online 3D fashion social shopping game at Stylmee.com.
Fresh Concepts Labs has expanded their Stylmee platform. Now, in addition to the Stylmee App, Fresh Concept labs has launched the first 3D fashion social shopping game online at Stylmee.com called “Shop City.” Best part? You can actually purchase the designer clothing items that you find in this virtual world. This online 3D social game is no Zynga–the fashionistas on Stylmee are shopping for real clothes.
Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a larger-than-life way at the David Rubenstein Atrium at Lincoln Center.
Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers are women between the ages of 35 and 44, the second largest is 18 to 34. The third largest group is males.
This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.
For the past several months, we’ve been keeping you posted on how the latest digital technology is revolutionizing the way that fashion appears in the media and even in stores–everything from QR codes to augmented reality to holographic runway shows.
Bored at your fashionable job? Not yet feeling the rush to get that New York Fashion Week or a fashion trade show planned? Well, Coach has something really fun for you to spend some time one while sitting in your fashionable cubicle. On it’s Facebook page, it’s created the “make your own animation” app.
Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting to reap the rewards of social entertainment in the form of branded stickers on GetGlue.
Social Technologies, Commerce and Games: The Evolution Of Social Media
These virtual shoppers earned in-game items by engaging in a Levi’s virtual fit experience to find their perfect, custom fitting Levi’s Curve ID jeans, or they earned a pair of virtual Levi’s Curve ID jeans by exploring a new, virtual Levi’s retail store within the social game.