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InsideFMM | July 29, 2015

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Gamification and Game Mechanics

Stylmee Debuts The First 3D Fashion Social Shopping Game Online

05/14/2012 | 3

Fresh Concepts Labs has launched the first online 3D fashion social shopping game at

stylmee 3d fashion social game

Fresh Concepts Labs has expanded their Stylmee platform. Now, in addition to the Stylmee App, Fresh Concept labs has launched the first 3D fashion social shopping game online at called “Shop City.” Best part? You can actually purchase the designer clothing items that you find in this virtual world. This online 3D social game is no Zynga–the fashionistas on Stylmee are shopping for real clothes.
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Barbie’s Dream Closet Augments NYFW

02/01/2012 | 4

Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a larger-than-life way at the David Rubenstein Atrium at Lincoln Center.
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Social Gaming and The Future of Retail

01/05/2012 | 6

Female Video Games - Social GamersSocial games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers are women between the ages of 35 and 44, the second largest is 18 to 34. The third largest group is males.
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How Video Games Will Change Fashion

12/07/2011 | 8

This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.

For the past several months, we’ve been keeping you posted on how the latest digital technology is revolutionizing the way that fashion appears in the media and even in stores–everything from QR codes to augmented reality to holographic runway shows.
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Coach Creates Cubicle Time Sink For The Holidays

11/30/2011 | 1

Bored at your fashionable job? Not yet feeling the rush to get that New York Fashion Week or a fashion trade show planned? Well, Coach has something really fun for you to spend some time one while sitting in your fashionable cubicle. On it’s Facebook page, it’s created the “make your own animation” app.
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Are You Gonna GetGlued On Social Rewards?

11/09/2011 | 1

Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting to reap the rewards of social entertainment in the form of branded stickers on GetGlue.
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Social Technologies, Commerce and Games: The Evolution Of Social Media

08/23/2011 | 2

Social Technologies, Commerce and Games: The Evolution Of Social Media

Presented August 23, 2011 at MAGIC Trade Show In Las Vegas
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Levi’s Curve ID & Mall World Team Up For Virtual Shopping Experience

08/16/2011 | 1

virtual games

In partnership with Levi’s, WildTangent recently brought the Levi’s Curve ID product to a unique new world of shoppers: virtual shoppers playing the popular Facebook game, Mall World.

These virtual shoppers earned in-game items by engaging in a Levi’s virtual fit experience to find their perfect, custom fitting Levi’s Curve ID jeans, or they earned a pair of virtual Levi’s Curve ID jeans by exploring a new, virtual Levi’s retail store within the social game.
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