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InsideFMM | July 31, 2015

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Fashion News

What Happens When Bloggers Share Too Much

12/14/2012 | 1

Recent debate about disclosure of our personal lives as it relates to daily activity and sex on The Cut, coupled with a debate on IFB have led up to bring by this post we wrote in May.

How personal should bloggers get online? The editors of FMM discuss the dangers of sharing too much.
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It’s Holiday: NARS Goes Warhol, IKEA Celebrates Brilliantly, Starbucks Rekindles Relationships

11/14/2012 | 1

NARS Launches Andy Warhol Collections, Targets Facebook Community

To celebrate the creativity of the NARS Andy Warhol Holiday 2012 Collection, NARS has launched a new Facebook application that allows beauty fans to achieve their very own “15 minutes” of fame by making over their Facebook Profile and Cover photos. The makeover application allows users to snap instant photos or select existing shots from their desktop or Facebook album to be transformed into a unique cover photo. Fans can select from one of four designs, with alternating color schemes inspired by the Holiday collection.
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Ahalife & Dwell, Mulu.Me & Ashley Greene and

10/16/2012 |

Dwell and Ahalife Continues To Roll Out eCommerce Initiatives

Dwell Media and have launched their much anticipated collection. The feature on the Ahalife site allows design seekers to shop monthly editorial content as well as archival content from Dwell on one platform. “Our goal is to help consumers around the world discover and purchase the amazing products featured in Dwell’s monthly magazine,” said Founder and CEO Shauna Mei.
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ALDO Wants To Know Your Fashion Faux Pas

10/01/2012 | 1


Remember tearaway pants? Headband-to-toe neon? Asymmetrical haircuts? Share photographic evidence of your favorite sartorial mistake, whether it’s a trend you swear was cool or an item you should never, ever have worn. We’ve all done it.
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Yoox & PPR Take Sergio Rossi Online, Isaac Mizrahi Augments Reality + New Fashion Books!

09/29/2012 |

Sergio Rossi Launches Its New Worldwide Online Store

Sergio Rossi’s has entered the digital age with the launch of The new website’s design reflects the brand’s iconic Front Stage/Back Stage concept developed for the Sergio Rossi stores. The new online store will launch in 100 countries worldwide and a Chinese version of will be unveiled by the end of 2013.

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Going Pro: Best Practices For Brands and Bloggers

09/14/2012 | 2

This piece was written for Conde Nast and Lucky Magazine, appearing online and in print for the LuckyFABB Blogger’s Conference in New York City for September 2012.

Why Do You Blog?

  • If you had 60 seconds to tell me about you, your blog and why you’re relevant to my brand, products or services, what would you say?
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IFB Conference: 58 Things Fashion Bloggers Should Know

09/14/2012 |

New York Fashion Week is coming to a close. From runways to realways, if you haven’t learned, fashion blogging is no passing fad. In fact, bloggers are getting savvier and are marketing machine unto themselves.

No place was that more evidently clear that the LuckyFABB and IFB Conferences. Here are 58 insights for fashion bloggers from IFB:
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How Fashion Brands Work With Bloggers

09/13/2012 |

In writing the LuckyFABB business guide for bloggers for New York Fashion Week this year, I interviewed three brand professionals that I respect for their opinions and work with bloggers.

They’ve kindly provided their advice for how brands work and can work with bloggers for bloggers and other brands. Enjoy their insights!
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