The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

6.3

Background For Educators

The total luxury market is estimated to reach just over $250 billion by 2013. Last month, we received a copy of The Luxury Strategy, a new luxury brand book written by Jean-Noel Kapferer, worldwide expert on brand management, and Vincent Bastien, former Managing Director of Louis Vuitton, The Luxury Strategy provides unique insights into the industry.
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The Evolution Of Business Blogging: Interview with PR Couture

It’s been quite a year for marketers, the advancement in technology have lead us to be able to create more immersive brand experiences for consumers and evolving the ways that we engage them online. Because of digital progression, it’s not just consumer facing marketers that have had to evolve, it’s also bloggers. And no better example of this is the website PR Couture, founded by Crosby Noricks. Bloggers can no longer just be pretty faces in pictures, they have to be business people. In the past year and half, Noricks has evolved her blog, PR Couture, in a leading industry resource for fashion PR and media professionals. I spoke with her on her achievements.
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StoryBranding: Creating Standout Brands Through the Power of Story

Upgrade your #brand strategy by reading the book StoryBranding: Creating Standout Brands Through the Power of Story

Why do you prefer one fashion brand over another? Is it the cut of the clothing? The quality of the fabric? Do you respect their design innovations season after season?
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TNW Magazine Publishes Fashion-Focused May Issue

The Next Web’s TNW Magazine publishes its fashion issue

Fashionistas, get ready to download. Last week, we told you about nine magazines to read online or in print. Today, we’re adding Number 10. The Next Web has released the latest issue of its magazine, and it’s dedicated to–you guessed it–fashion. More specifically, fashion websites and startups in New York, London, Amsterdam, Paris, Los Angeles and Beijing.
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Book Review: Ready to Launch, The PR Couture Guide to Breaking into Fashion PR

Ready to Launch: The PR Couture Guide to Breaking into Fashion PR is an easy-to-read, of-the-moment guide to the best practices for establishing a vital, productive career in fashion PR.

If you want a career in fashion PR but just can’t seem to catch a break, we’ve got the book for you. Ready to Launch: The PR Couture Guide to Breaking into Fashion PR offers priceless insider information from top executives in the fashion PR industry compiled and curated by Crosby Noricks, the award-winning blogger behind PR Couture.
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Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how to write it…whether or not to analyze it…and if so, how to break it down.
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The Style Blogger’s Bookshelf: 7 Must Read Books To Build A Great Career

These days everyone is talking about bloggers. From ADWEEK to The New York Times, Mashable to FMM, fashion bloggers are the one of the hottest topics on the net today. Whether your quest become an internet personality involves an agent or you’re going at it yourself, here are seven books that you should read to help you become a more savvy business negotiator and controller of your own destiny.
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Wednesday Wisdom: What The Fashionable Are Reading On The Web

On FMM:

• Virtual Fitting: Another Piece In The Future Of Online Shopping – Krista Peck
• The Future Of Facebook: Commerce, Engagement and Content – Macala Wright
• Adventures In Retail – Customer Service in Sydney Australia – Macala Wright

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