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InsideFMM | July 22, 2014

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Advertising

The Case for Partnerships: How to Share Stories and Expand Reach

07/29/2012 |

While looking for the right digital partner, it’s important to forge a mutually beneficial relationship. With the right collaboration, both brands can elevate their stories while expanding their audience. Today’s consumer seeks savvy content in a saturated market, and Verve Management CEO Ryan Kristopher said now’s the perfect time for creativity. FMM sat down with Ryan to discuss his recent case study (his partnership with stylist Chesley Tolentino and creating a new “Fashion Fridays” video series) and his advice for brands leveraging partnerships in the digital space.
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Vogue Paris Debuts Multilingual Site, Mobile Apps

04/19/2012 | 1

vogue digital content strategyLast week, Vogue Paris launched an English language website option, featuring an editorial selection specifically designed for visitors from around the world. Every day, handpicked editorial will be published in English on fashion, beauty, jewelry, culture, photography and parties to bring readers the best of Vogue Paris, wherever they are in the world.
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Trend Alert: 3D for Mobile, Advertising Campaigns

03/01/2012 |

This post was contributed by James Stewart, a Toronto-based film director and founder of the creative studio Geneva Film Co.

Since James Cameron’s Avatar was released in 2009, 3D has become the go-to medium for A-list film directors: Tim Burton’s Alice in Wonderland, Wim Wenders’ Pina, Martin Scorsese’s Hugo, Werner Herzog’s Cave of Forgotten Dreams (which Stewart digitally remastered in 3D for theatrical release) and Steven Spielberg’s The Adventures of Tintin dominated international movie screens. Studios are betting that upcoming 3D releases, including Peter Jackson’s The Hobbit, Ridley Scott’s Prometheus, Ang Lee’s Life of Pi and Baz Luhrmann’s Great Gatsby will continue to dominate the box office in 2012.
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Is Target Having A Brand Identity Crisis?

01/17/2012 | 3

Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues

When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home fixtures, fun jelly shoes from Melissa and leather goods like those pictured below. Jason Wu has been a designer that’s been very careful and licensing his name, until today.
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Buddy Media Launches Power Your Connections Art Illustration Contest

01/03/2012 |

Buddy Media has launched a new contest in time for SXSW. The “Power Your ConnectionsIllustrator Contest,” asks artists to submit their illustrative interpretation of the art of connections in a social world.

“Art is why we talk, and talking is social media.” – founder Michel Lazerow

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How Women In Hollywood Use Social Media To Market Entertainment

09/24/2011 |

How Entertainment Executives Use Social Media To Market To Multicultural Audiences

The media that consumers have access is vast. Television programs and magazines are now available live, on demand and via mobile devices. Research shows that multicultural communities are out-pacing the general market in their consumption of the information available via digital channels.
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Advertising Executives Call For Multiculturalism in Agencies

09/23/2011 |

Ad Agencies & Entertainment Studios Need To Work On Multicultural Diversity

At the 2011 ADCOLOR Industry Conference this weekend, top executives from entertainment studios and advertising agencies gathered to discuss business trends that are reshaping advertising landscape. The biggest topic: fostering diversity in the workplace that cultivates company creativity.
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Hudson Jeans + Georgia May Jagger Launch Short Film On Facebook

09/05/2011 |

If Los Angeles does anything better than the rest of the world, it’s denim and entertainment. On September 7th, 2011, Los Angeles-based premium denim darling Hudson Jeans is launching the virtual premiere of its fall campaign starting Georgia May Jagger and Patrick Schwarzenegger with a short fashion film on Facebook.
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