After four years of writing this wonderful website, it’s come to a close. It’s amazing that with a wordpress blog, twitter, tumblr and facebook what one can achieve in just a short amount of time.
With FMM we were able to build a business, work with amazing brands, speak and share our insights around the world as well as help many industry professionals grow. But, as with all your favorite TV shows, we’ve run our course. We’ve grown as people and our interests have diversified so much that what we want to share no longer fits into Fashion, Marketing and Media. So we move on. Please feel free to follow everyone on their own sites (listed below) or stalk me furiously.
In 2009, Tricia Meteer was laid off from her executive job at Estee Lauder Corporation. With her severance, she’s decided to follow the dream she’d subconsciously been manifesting and became a equestrian and wedding photographer. And she’s been following her passion ever since.
Originally published in February 2012, we’ve reposted because it’s so relevant to the start of 2013.
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation.
Earlier this week I published a piece on my PSFK column on successful e-commerce sites. I’ve expanded the article a bit here. As we know, the traditional customer conversion funnel is gone. In order to win the hearts and wallets of digitally savvy consumers, brands must create innovative experiences that are so delightful, entertaining, or genuinely useful their target consumers can’t resist coming back for more. Brands need to consider the following five principals when building a successful e-commerce presence. Here’s a look at six companies blazing digital trails.
Recent debate about disclosure of our personal lives as it relates to daily activity and sex on The Cut, coupled with a debate on IFB have led up to bring by this post we wrote in May.
In 2012, brands are so caught up in catching up to the digital age that they can easily lose sight of the fact that they are working to meet their customers’ most basic needs. Despite the fact that brands are now communicating through blogs, videos and social media, the simple goal of reaching consumers and selling products or services remains unchanged. Both brands and consumers can benefit when brands tap into the 5 basic human needs.
Anyone who has been online for the last few years has noticed a remarkable shift away from busy, poorly designed websites and communities; and towards streamlined, almost minimalist sites and applications. While we are undeniably more digital than ever, it seems that we are taking a step back — not to move backward, but to regroup, realign and refine our online experiences as we move forward.
Luxury British retailer launches new Chicago flagship store, creates an immersive physical and digital event experience
Burberry Chief Creative Officer Christopher Bailey hosted an event last night to mark the opening of the brand’s second largest store in North America, located on Michigan Avenue in Chicago. The evening was a celebration of Chicago, showcasing the city’s creative community through the brand’s digital platform, Art of the Trench (founded in 2009). Images of Chicagoans wearing iconic trench coats were displayed throughout the store, the city and globally across Burberry social media sites including Twitter, Tumblr (now with 61,000 followers) and Google+.