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InsideFMM | July 28, 2015

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Posts By Krista Peck

5 Behavioral Needs Brands Must Understand About Their Customers

12/14/2012 | 6

In 2012, brands are so caught up in catching up to the digital age that they can easily lose sight of the fact that they are working to meet their customers’ most basic needs. Despite the fact that brands are now communicating through blogs, videos and social media, the simple goal of reaching consumers and selling products or services remains unchanged. Both brands and consumers can benefit when brands tap into the 5 basic human needs.
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The Psychology Behind The Rise Of Microblogging

12/14/2012 | 15

Anyone who has been online for the last few years has noticed a remarkable shift away from busy, poorly designed websites and communities; and towards streamlined, almost minimalist sites and applications. While we are undeniably more digital than ever, it seems that we are taking a step back — not to move backward, but to regroup, realign and refine our online experiences as we move forward.
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Tumblr Ignites Call To Action on Internet Censorship

11/16/2011 | 1

This morning, you may be logging into your tumblr and finding your favorite content blacked out like a secret FBI file.

Why? Because congress is considering two well-intentioned but deeply flawed bills, the PROTECT-IP Act and the Stop Online Piracy Act (SOPA).

As written, they would betray more than a decade of US policy and advocacy of Internet freedom by establishing a censorship system using the same domain blacklisting technologies pioneered by China and Iran. Tumblr is leading a campaign again internet censorship in hopes of protecting the net.

Submit this form to receive a call from Tumblr with talking points about this bill. We’ll then connect you to your House Representative so you can tell them what you think. You can also email them.

Five Eco Conscious Designers That Inspire Us

08/22/2011 |

In 2011, more people are striving to make earth-friendly decisions when it comes to purchasing everything from cleaning supplies to fashion. Recently, we’ve discovered eco chic on Haji Lane in Singapore and we’ve explored the definition of sustainable fashion. Now, we’d like to present you with five eco conscious designers that inspire individual style and expression. From clothing and accessories to artwork for your home, these talented designers and brands are happy to be part of your eco-friendly lifestyle.

sustainable jewelry

1. Sarah Swell

Sarah Swell is a contemporary jewelry designer whose handcrafted work is rooted in the ancient technique of metalsmithing. By using natural elements, inspired design and impeccable craftsmanship, Sarah Swell consciously creates interesting, luxurious treasures that are crafted locally and responsibly – using recycled materials whenever possible.

Hailing from coastal New England, Sarah’s childhood was steeped in history, nature, and salt from the sea. An artist from a young age, she was always collecting, imagining and creating. Sarah earned a degree at the Revere Academy Of Jewelry Arts, then in 2008 launched her line.

Whether traveling, enjoying nature, exploring her city or collecting interesting relics, Sarah finds beauty and inspiration in the raw, unrefined and imperfect. She currently lives and works out of her Oakland, California studio.

eco conscious design

2. Melissa Hutton

Melissa Hutton is a contemporary artist living in San Francisco. Her work draws from her personal experience and emotional reaction to the environment confronting themes of isolation, abandonment, destruction and resilience.

Some of her most well known pieces are pop-inspired stormy panoramas littered with abandoned barns, highways slicing through fields and looming gas stations. Melissa explores the complexity of the American landscape by mixing mediums including spray enamel, resin and photography.

Melissa’s work has been exhibited in solo and group exhibitions across the United States. She is currently represented by the Hespe Gallery in San Francisco.

eco-conscious designers

3. Lonesome George & Co.

Lonesome George & Co. was created with one very simple idea: to build a business that could help shape the future. The company does this by providing superior products that fund necessary educational programs. Inspired by the tremendous journey of the Lonesome George Tortoise, Lonesome George & Co. was formed as a socially conscious organization that combines well-designed apparel with experiential education to ignite a revolutionary, global mind-shift.

The company’s goal is not only to sell apparel that will help fund education for future leaders of change, but also to inspire individuals to become their own agents of change and positively impact behavior in their communities.

The company states: “When you purchase a Lonesome George & Co. product, you are proudly proclaiming to the world ‘I am awake. I know my choices matter and I won’t allow what happened to Lonesome George to happen in my community.’”

sustainable clothing

4. Ecoskin

ecoSkin is the brainchild of industry veteran and founder, Sandy Skinner. The designer has lived apparel for 17+ years, working in virtually every aspect of the industry from buying to managing operations to being President of a contemporary brand. As a non-profit volunteer and amateur environmentalist, Sandy also has lived with a personal respect for people and planet and a desire to make a positive difference in the world.

Sandy personally oversees every high-quality and eco-friendly detail at ecoSkin, from the selection of raw material to the oversight of meticulous local dying, weaving and sewing to the design of green hangtags and labels.

As a green brand, ecoSkin offers contemporary women the opportunity to make a positive environmental difference one purchase at a time. For more, read our recent interview with Sandy about sustainable eco conscious fashion.

green jewelry

5. Early Jewelry

Early Jewelry was created by Kylie Earlene Grater’s, whose farm beginnings in Riley, Kansas lend a unique aesthetic to her original accessories pieces. The simplicity of rural life, the changing of the weather, and the cycles of planting, and harvesting have all influenced Kylie’s approach to creating jewelry. Her close contact with these organic influences, in part, determines her materials: feather, cow bone, and leather, to name a few.

In addition to creating jewelry out of new materials using trusted eco suppliers, Kylie invents pieces by reconstructing cast-outs and vintage jewelry. Inspiration for this line of jewelry comes from a dictate out of her rural past: one must make use of every little thing! This reuse results in unique and eclectic pieces that are expressive of both the old and the new.

Kylie currently resides in Lawrence, Kansas where all the pieces in her shop are handmade. We really love what she does, and we’ve had our eye on her since early 2010 when we spotted her line at Pool Trade Show at MAGIC Trade Show.

The only thing better than shopping indie is shopping eco-friendly indie. We love what these brands do for our style and Mother Earth.

Four Ways The Fashion Industry Can Visualize Instagram Photos On The Web

08/19/2011 |

InsideFMM InstagramAs much as we love finding out what people are up to via Twitter, we are madly in love with the visual instant gratification that Instagram provides. Our voyeuristic desires are fed as we get a glimpse into the worlds of both our friends and complete strangers.

We all know that the fashion industry is insanely visual, so we’ve taken the time to identify four Instagram apps and services that can help fashion people (and photography loving people in other verticals) view Instagram photos in a modern and aesthetically pleasing way.

Four Ways The Fashion Industry Can Visualize Instagram Photos On The Web

1. Instagrid –

Instagram instantly transformed iPhone users into artsy photographer types, but not everyone is on Instagram, believe it or not. That’s why web based, Instagram loving services like Instagrid are valuable. The Instagrid web interface allows you to view and share Instagram photos on the web. You can even invite people who don’t use Instagram to subscribe to your feed via email. The service is free, and if you want to get really fancy you can check out their Printstagram printing service.


2. Gramfeed –

Sometimes we’re stuck at our computers and need to get that quick Instagram fix. Gramfeed is a web interface that allows you to view popular Instagram photos, view your Instagram photo feed, view your follower’s photo feed, post comments, like photos, search photos by tags or location, search users, follow new users and more. This free service offers a great way to quench your thirst for real time photography.


3. Instamap –

It’s all about location, location, location! This geolocation based mobile app allows you to browse Instagram photos on a map. You can subscribe to geographical locations or tags and see the photos as they are posted. This app allows you to refine your search, and looks fantastic on the iPad. The Instamap mobile app by NextRoot is available in the iTunes store for $1.99.


4. Flipboard –

We already knew that Flipboard was one of the iPad apps the fashion industry should covet. They’ve recently become faster and added a social search function and an Instagram photo stream to their already awesome iPad application. Named Apple’s iPad App of the Year and one of TIME’s top 50 innovations of 2010, Flipboard is a beautiful, social digital magazine. The Flipboard app is free and available for download in the iTunes store.


Ever wonder why Instagram and other microblogging platforms are wildly popular? Check out The Psychology Behind The Rise Of Microblogging.

P.S. Find us InsideFMM on Instagram.

Stipple: The Next Big Thing In Photo Tagging

08/17/2011 | 1

During the past nine months, the name Stipple has been cropping up again and again. Back in November, Mashable said that the startup’s ability to gain a $2 million seed round of financing “points to a growing industry fascination with object discovery in photos.” The same day, The Next Web liked what they saw and told us to “expect big things from Stipple.” Then in May of this year, TechCrunch stated: “This platform has the potential to be massive, and to make a lot of people a lot of money.”

Knowing that the fashion and beauty industries especially love photos, we felt it was time to investigate this company and find out how they are taking photo tagging to the next level.


Stipple’s products include:

Stipple Lens, for photo rights holders – creates new revenue streams for photographers and photo agencies around their editorial image content. Lens currently licenses more than 100,000 editorial images per month from top photo agencies, including Abaca USA, Admedia, Buzz Foto, PictureGroup, Sipa, Starmax, Startraks and Zuma.

Stipple Pipeline, for brands – the first online image commerce system designed specifically for brands. More than 50 brands including AAFA’s 2011 Brand of the Year William Rast, Vivitar, Local Celebrity, Swag Like Us, Silly Bandz, Signorelli, Hazel, Jaloux, Radii, Domino and Teruo Artistry are already using Stipple.

Stipple Network, for publishers – Network syndicates search and shopping information to nationally distributed editorial images gives publishers the ability to label the people, places, and things contained in their custom images. More than 1,300 publishers are a part of the Stipple Network.

Stipple Want, for consumers — enables audiences to shop and ‘want list’ the products contained in editorial images throughout the web. Additionally, shoppers are able to bookmark specific products within an image. Stipple Want is a user-initiated experience and is activated only when consumers mouse-over products inside images.

With Stipple, a picture may be worth more than a thousand words. We love the way this company is making photography digitally engaging online. We can’t wait to see how photographers, brands, publishers and consumers put this technology to use!

You can fan Stipple on Facebook and follow @stippleit on Twitter. For more information, visit their FAQ section.

Pantone Created Colorful, Functional Mobile Apps

08/03/2011 | 3

Pantone iPhonePantone recently announced two new mobile apps that help meet the growing need for applications that can support an ever-changing work dynamic. As design projects continue to become more digital and designers are more mobile, apps like these are like digital gold to the design world.

myPANTONETM for Android and myPANTONE 2.0 for the iPhone

myPANTONE for Android, $7.99, brings Pantone’s popular iPhone app for capturing, creating and sharing PANTONE Color Palettes to the Android platform. This app provides graphic, digital, multimedia, fashion, interior and industrial designers access to more than 13,000 PANTONE Colors wherever they go.

myPANTONE 2.0 for iPhone, $9.99, incorporates feedback from more than 80,000 Pantone fans to extend the functionality of the original myPANTONE app and meet the growing needs of designers. myPANTONE 2.0 adds several enhanced features, including color calibration tools to improve the appearance of PANTONE Colors on screen, CMYK support for PANTONE PLUS SERIES Colors, access to ICC color-managed values, and the ability to print color palettes straight from the iPhone.

“We continue to see a fundamental shift in the way designers work and smartphones are increasingly acting as portable color studios,” said Andy Hatkoff, vice president of technology licensing for Pantone.

Pantone mobile app

When you can’t bring House Beautiful’s Color Expert with you on your interior search, these Pantone mobile apps allow you to become your own color expert. We’re so in love with this… it’s APPsolutely functional and fun!

5 Things I Learned From Likeable Social Media

07/19/2011 |

Likeable Social Media BookYou’ve probably received the memo by now. You know, the one that says that social media is a must if you want your company to survive in today’s digital world. In 2011, brands must delight their customers, create an irresistible brand and be generally amazing on Facebook (and other social networks). Whether the social media memo left you hungry for more information or you missed it all together, you might like Dave Kerpen’s new book, Likeable Social Media, which addresses the brand goals mentioned above.

The 18 chapters in Likeable Social Media include: Listen First, and Never Stop Listening; Way Beyond “Women 25 to 54″: Define Your Target Audience Better than Ever; Think–and Act–Like Your Consumer; Invite Your Customers To Be Your First Fans; Engage: Create True Dialogue with, and Between, Your Customers; Respond Quickly to All Bad Comments; Respond to the Good Comments, Too; Be Authentic; Be Honest and Transparent; Should You Ask a Lot of Questions?; Provide Value (Yes, for Free!); Share Stories (They’re Your Social Currency!); Inspire Your Customers to Share Stories; Integrate Social Media into the Entire Customer Experience; Use Social Network Ads for Greater Impact; Admit When You Screw Up, Then Leverage Your Mistakes; Consistently Deliver Excitement, Surprise and Delight; Don’t Sell! Just Make It Easy and Compelling for Customers to Buy.

Here are 5 things I learned from Likeable Social Media:

  1. Put yourself in the customer’s shoes. So often we forget to take the time to view the world through the eyes of the consumer. Kerpen suggests: “With every Facebook message you send out, with every tweet you post, even with every e-mail or radio and television advertisement you write, as yourself the following: ‘Will the recipients of this message truly find it of value, or will they find it annoying and disruptive?’ and ‘Would I want to receive this message as a consumer?’” By asking these simple questions, we can be reminded that when we take off our marketing hats and put on our customer hats, we hate being disrupted when we’re enjoying ourselves (which is why most people flock to social networks like Facebook). As brands and marketers, we need to make sure that the messages we are sending out fit nicely into the customer’s social networking experience.
  2. The like is more important than the link. While I hadn’t thought of it quite like that, I like the idea packaged up in a brief thought like that. Kerpen reminds us that by liking your brand via the Facebook Like button, people are not only subscribing to your updates but giving your brand the opportunity to go viral since “no network is as organically viral as Facebook’s.”
  3. Accept that complaints are unavoidable and react quickly. By deleting or ignoring negative comments about your company, Kerpen suggests that you are sending out a strong message to the customer that he is not important. Instead, accept that negative things will be said about your brand and respond with good customer service. While it may be easier or more comfortable for you to delete or ignore negative comments, it doesn’t mean it’s the right thing to do from a customer service standpoint.
  4. Authenticity breeds trust; inauthenticity breeds fear. This simple fact is true in other areas of your life, so why wouldn’t it be true for your company and its social media accounts? Being authentic and transparent will indeed help build brand trust and loyalty. In the big picture, the goal is to engage your consumer, not scare him away.
  5. No matter your company’s size, you have stories to tell. Storytelling is an art, and through the glory of social media, your target audience can hear your backstory, what’s going on in your present and even thoughts about your future. As Kerpen says, your stories are your social media currency. It’s difficult to hold authentic, transparent and engaging conversations without sharing your stories.

While so many things in Likeable Social Media may seem like common sense when broken down, sometimes it is easy to forget the basics. As we say, the Internet never sleeps, and it’s changing at the speed of light. Sometimes it pays to slow things down, crack open a book and get back in touch with the basics. Through key points and brand examples, I think Kerpen has done a great job of reminding us how to socially connect with others on a genuine level in a highly modern environment.

Likeable Social Media retails for $20.00, but you can buy it online for around $13.00. Find out more on and follow author @DaveKerpen on Twitter.