As eCommerce continues to disrupt luxury brands, Marc Jacobs makes another play as a luxury brand to watch with their digital marketing. Today, the brand has launched a new website with a companion mobile site, even further spiffed up with over the top social sharing to your favorite curation sites, PayPal integration and shipping to Canada.

I know what you’re thinking, “Another e-commerce website launch? Who cares? They’re like yet another announcement about some celeb that wore something that we don’t find fabulous!” Well darlings, Marc Jacobs is worth of a write up – in case you haven’t been following their digital progress. The new e-commerce site was designed with all of the critical components for digital success – a near perfect balance UI/UX, social, product distribution and easy path to purchase. The creative, social and design direction were done internally, lead by Daniel Plenge, Director of Digital at Marc Jacobs.

High impact visual design

• Larger product images and swatches, improved menu browsing enhanced for widescreen/HD displays
• Complete social integration
• Logins with Twitter & Facebook for commenting, ‘liking,’ sharing
• The fashion industry’s first Tweetbox widget, providing instant social interaction
• Customer engagement/interaction/share functionality via Facebook, Google+, Twitter, Pinterest, The Fancy, and Svpply
• Comments/reviews section on each product page

Expanded social & product analytics

• Customizable, shareable MyMJ Wishlists
• Counters/Metrics for Pinned/Google+/Liked products

Interactive “World of Marc Jacobs”

• The fashion industry’s first immersive experience using Storify’s API, allowing MJI to pull in our own social updates as well as our fan’s updates
• The new World of Marc Jacobs will feature archival look books from years past, runway shows, interviews, rare videos, staff styling features

Improved customer service interface for a streamlined customer service experience

• Tweetbox widget for instant customer interaction
• Expanded store locator, featuring integrated MarcFam content

Mobile Optimization

• eCommerce driven platform for mobile online shopping convenience
• Minimal tertiary content to maximize eCommerce conversions

PayPal integration

• Allows streamlined, flexible payment options for 100 million+ PayPal users
• Provides increased support for international customers

Ship-to-Canada

• Greatly enhances eCommerce options for Canadian customers
• Taps into a rising luxury market in the 10^th largest global economy

Kudos to Jacobs for showing that you can in fact have functional experience within the confides of E,M and S commerce. Also, I’m sure that there are Canadians everywhere rejoicing for your product availability. Follow them on Twitter @MarcJacobsIntl.