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InsideFMM | August 31, 2014

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Edelman Beefs Up TweetLevel Influencer Identification Platform

Edelman Beefs Up TweetLevel Influencer Identification Platform
Macala Wright

Review Overview

Metholody
8
Price
10
Accuracy
8.5
8.8

Rating

In fashion, “influence” is one of the biggest topics of any marketing or PR professional. Is it quality versus quantity, niche versus commercial, popular versus emerging. It’s enough to make your head spin. Well, leave it to Edelman to bring a whole new piece of that puzzle to the table. We mean this in the best way of course…

Religiously stalking my favorite agency blogs today, I stumbled upon Jonny Bentwood’s The Influence Tipping Point, which provides insight to Edelman’s newest addition to TweetLevel, their influence analysis tool. The most recent updates to the influencer insight platform seeks to provide professionals with ways to maximize their influencer strategies based on classifications and behaviors of influencer types. Bentwood writes:

Why understanding influence type is important? For successful engagement, any interaction must follow three key tenants:

  1. Context: Ensure that the topic you are discussing with the influential is relevant to them.
  2. Time: Speak to them when they are receptive to the discussion. This could be because it is currently of interest or perhaps more significantly (and often forgotten) when they are awake!”
  3. Influence type: Engage in the way that most close matches their behavioral characteristics.

All these points are included in the most recent major update to TweetLevel, a GPS for navigating twitter influence. However, it is the last aspect that propels TweetLevel to a whole new dimension. Of course having an influence type in itself means nothing, it is learning from this so engagement with this individual can be as effective as possible.

There are five classifications of influencers with TweetLevel – Idea Starters, Amplifers, Curators, Commenters and Viewers. With these classifications, of course having an influence type in itself means nothing, it is learning from this so engagement with this individual can be as effective as possible. So, depending on what classification an influencer falls in, then you can thereby figure out how to best approach them. I find my classification as Idea Starter/Amplifer quite accurate. This, combined with Traackr and TweetReach, maybe with a side of those new tumblr analytics from Union Metrics are getting me a bit giddy. I might even add a badge to our blog for some flare!

Overall, we like the tool’s methodology and the basic version is free, with a premium version for Edelman clients.

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