IFB Conference: 58 Things Fashion Bloggers Should Know
- Freddy Rodriguez
- On 09/14/2012
New York Fashion Week is coming to a close. From runways to realways, if you haven’t learned, fashion blogging is no passing fad. In fact, bloggers are getting savvier and are marketing machine unto themselves.
No place was that more evidently clear that the LuckyFABB and IFB Conferences. Here are 58 insights for fashion bloggers from IFB:
The Digital Future of Fashion is Us (Bloggers)
Christine Ng, ShopStyle, Mary Alice Stephenson, Stylist & World Renown Fashion & Beauty Expert, Scott Lipps, CEO of One Management, Andrea Lavinthal, Style Director for People.com, YM Ousley, Founder Signature9, Carla Dunham, Senior Director of Social Media at Saks Fifth Avenue, Andrea Derricks, Research Advisor at L2 ThinkTank, Karen Robinovitz, Founder of Digital Brand Architects
- Bloggers need to Integrate Youtube and Viddy to expand viewership. Study the history of YouTube and follow best YouTube lifestyle channels.
- The future of advertising aren’t banners and what they look like now, they’re integrative. Make advertisement subtle, fun, and meaningful for the viewer, allowing them to not feel pressured into purchasing.
- Mind your own voice, don’t be a copycat – the best are most unique and original.
- Mobile should be a part of everyone’s blogging plan, we’re all mobile. You’re readers should be able to access your content anywhere, when they want to.
- Networks are moving toward shopping in cabs at the exact moment is shown, consumers are now moving targets, just like new TV shows to be released within next two years, social TV will allow people to shop as they watch their favorite shows.
- Collaborate with your audience to make a product – interact with them to feel welcomed.
- Brands want frequency. Consistency increases level of views, try rewarding good viewers with an incentive. What to really get ahead, then it’s time to start learning about social games and gamification.
- Bloggers deserve to be paid because of their influence, opinion, viewers and their advertisement space is valuable to the brand. It is two brands (the company and blogger) coming together.
- Learn about analytics, should how your blog is sending shoppers to brand sites.
- Authenticity when working with a brand must be real, bloggers shouldn’t work with someone only for money.
- Make sure editorial eye is honed on blog, and what is originally put out.
- Want to get get noticed by brand? Talk about them via social media, be authentic to the brand, be glossy with truth in brands.
- Bloggers should advertise each other, we’re all trying to grow.
The Business Behind Blogging
Ray Flemings, Co-Founder & CEO, Stipple, Jessie Artigue, stylist and blogger behind Style & Pepper, Alicia Lund, blogger behind Cheetah is the New Black, Carol Han, Partner at CA Creative, Krystal Bick, blogger behind This Time Tomorrow, Lalena Luba, Vice President of Public Relations at BCBG MAX AZRIA Group, Erin Hiemstra, entrepreneur and blogger behind Apartment34
- Bring something new to a brand with authentic voice.
- Know yourself and your blog to make it genuine.
- Amazing ideas trump over large followers when done properly.
- When working with agencies, it’s smart to stay true to your brand and research them before you sign anything.
- “NET OF influence” is important to amplify profile.
- Any contract should be read thoroughly and by a lawyer for your own safety.
- Bring a new member onto blog when need to devote more time to money making projects to help with smaller time consuming behind the scenes in a post.
- It’s not necessary to have an agent, but is important to do research beforehand.
- Pushing for compensations helps all bloggers as a community to get more as we evolve as brands.
- Giveaways should they be free? Jesse from Style & Pepper doesn’t think so.
- Smart to find upcoming brands to work with and grow together, especially young college designers.
How to Make Friends and Win Readers
Kate Arends, blogger behind Wit & Delight, Samantha Lim, Editor-in-Chief at Fashion Indie, Nicole Warne, blogger behind Gary Pepper, Carolyn Hsu, editor at The Daily Obsession, Sydney Liann, blogger behind The Daybook, Elise Yetton, blogger behind Pennyweight
- Want to grow your social circles? The easiest and favorite is platform is Instagram, but Twitter is best to network and make friends.
- Stay true to voice on all mediums, even though each is unique, it’s consistency of evolution.
- People go to different social media platforms for different messages, create a messages that gets across best on each on to amplify self.
- Treat a blog like a business and set goals to achieve = blog success.
- If you don’t like a product shouldn’t vouch for it on your site.
- Negative comments are best to ignore, only adding wind to the fire. Only express positivity.
- Network organically and set goals for yourself when meeting others.
Fashion is forever just like an online post. People cherish exclusive moments, don’t release photos before are at best quality. – CoCo Rocha
The New Entrepreneur
Scott Allan, Senior Vice President, Global Marketing, Rakuten LinkShare, Katie Armour, Matchbook magazine, Taylor Sterling, Founder of Glitter Guide, Katie Rogers, illustrator and entrepreneur behind PaperFashion, Michelle Madhok, blogger behind Shefinds, Kendi Skeen, blogger behind Kendi Everyday, Eddie Newton, street-style photographer Mr. Newton
- Starting out ideas: How to make money and not go back to work, it all starts with a dream. If you want to be an entrepreneur, then you’re going to work hard to make money.
- Diversify your business, don’t put all your eggs in one basket.
- Always be open to opportunities and evolving yourself to unexpected opportunities.
- Always push yourself and keep others just as motivated around you – important to always stay hungry.
- Blog when you feel like it, don’t force a post if isn’t natural. Use that time to work on other aspects of your site.
- Don’t look at competition, stay unique and do it your best.
Journalism vs. Blogging
Kelly Framel, Stylist & blogger behind The Glamourai, Meaghan Mahoney Dusil, blogger behind Purseblog, Kim France, former Editor-in-Chief of Lucky Magazine & blogger behind Girls of a Certain Age, Kerry Folan, Editor at Racked, Eva Chen, Beauty Editor for Teen Vogue, Lily Mandelbaum and Elisa Goodkind, bloggers behind StyleLikeU, Wendy Brandes, jewelry-maker at Wendy Brandes Jewelry
- Content that’s authentic and original speaks loudly.
- Influence is great but don’t loose sight of who you are. You’ve got to check-in with yourself and assess on a regular basis.
- Have a plan and know what goal you have set in a “x” amount of time.
- Write three or four paragraphs in the right way for journalism bloggers, 800 words online.
- Report on topics, don’t rely on google.
Bringing Bravery back to Blogging
Gabi Gregg, blogger behind Gabi Fresh, Amy Odell, Senior Editor at BuzzFeedShift, Charlotte Cowles, Senior Editor at NY Magazine’s The Cut, Bri Emery, graphic designer and blogger behind DesignLoveFest, Nate Erickson, Social media Editor at GQ Magazine, Karley Sciortino, blogger behind Slutever
- Why say something a million other people have said? So in other words, no just blindly post for the sake of posting a press release. Go a few steps further or simply pass.
- Future idea: There should be more room for bloggers without partnerships, interesting to see how others will go forward with brands.
- We’re all still new walking on eggshells trying to keep our readers, while not making a mistake in the public eye.
- People like to share happy, beautiful content that makes them the most happy. Why do you think inspiration and aspiration are key to storytelling?
- It’s not true that every blogger has to always be glamorous.
- Brands shouldn’t tell bloggers what to say, it turns them into a big commercial. Bloggers should dictate content, but interpret it from brand briefs.
- Blogging is going towards video – don’t post a nonshoppable outfit. Use technologies like Stipple or ShopStyle.