ALDO Celebrates 40th Anniversary; Encourages Fans To Share Shoe Moments
- Macala Wright
- On 09/24/2012
If you’ve been following on twitter, you’ve seen we’re up to some amazing thing with one of favorite brands – ALDO – again. This time, it’s for their 40th Anniversary. To start, ALDO has launched ALDO40.com (powered by Bumebox) for 40 days of festivities and kick off the celebrations with an amazing contest for male and female fans.
ALDO Asks: “What’s Your Shoe Moment?”
It’s a moment. Past the fairy tales of magical slippers and would be princes, there’s something celebratory and truly magical about slipping into your first pair of heels. From then on, a part of us trusts that all you need to take a big first step…is the perfect pair of shoes.
- The boots you bonded over with the girl who turned out to be your best friend.
- The wedges you wore when you finally kicked that ex to the curb
- The classic pumps you wore when you nailed that interview.
- The lace-ups you wore when you stepped into your very own first apartment, not caring that it was, incidentally, a shoebox.
- The sandals you’ve kept since you were a bridesmaid.
- The Oxfords you met his parents in.
- The peep-toes you always wear with the girls.
- The life saving flats you walked home in after what turned out to be the best night ever.
Share your favorite “sole mate” memory, one that wouldn’t have happened quite the same way without a certain pair of shoes. Which shoes? And what was so special? Was it love at first stiletto? We’d love to hear about it!
For simply sharing a cherished memory, you can Win A Dream Vacation Anywhere in the World (up to an $8,000 value)!
How To Enter:
- Takes a picture with Instagram.
- Write one sentence in the description of the image that tells @ALDO_Shoes about your shoe moment.
- Tweet the image, adding the hashtag #ALDO40 and #shoemoment.
- Submit the picture via the Instagram URL on ALDO40.com contest site.
- Winners will be chosen by November 7th and announced by November 15th.
Disclosure: I’m a digital strategy consultant for ALDO and have worked with the brand on the campaign. What can I say? I sip my amazing client’s koolaid! I hope you share the delight and intrigue that this brand continually brings!