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InsideFMM | August 5, 2015

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  1. each of these trends deserve a extensive details of their own. But the developing trends go back the basic human desires to feel good and important. It just is becoming rapidly possible for business to provide new effective ways to do it. As marketers, I think it becomes important to choose the right strategies applicable to the business. Experimenting too much on all these emerging technologies might not necessarily result what consumers need or what the business can provide.

    • Marguerite Darlington

      That’s a great insight, Roshan. I think that’s why it’s important for companies to hire digital strategists who are truly informed and can select the appropriate technology to reach the correct audience.

  2. When it comes to predictions about the future, especially the singularity concept popularized by Ray Kurzweil, I think about how in the 1970s everyone assumed that by 2001 we’d all be living on moon bases.

    Will information technology continue to change our lives? You bet. Will virtual reality and artificial intelligence dominate the human experience? Not likely, but there is a lot of money to be made in selling that concept.

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