Condé Nast will begin publishing regional print and digital editions of Vogue in Thailand in 2013. The publisher has signed a license agreement with Serendipity Media, a new Thai company established for this venture.

“Condé Nast International is pleased to begin publishing in Thailand,” said Jonathan Newhouse, chairman and chief executive of Condé Nast International. “It has a well-established media market, and there’s a strong appetite for luxury fashion and beauty among its sophisticated urban consumers. The time is now right for Vogue.”

Nigel Oakins, an experienced publisher in Thailand and the Asia region, will serve as executive chairman of Serendipity Media, and Siri Udomritthiruj, previously managing director of the Post Publishing magazine division, will serve as CEO. Kullawit Laosuksri, formerly editor-in-chief of Elle Thailand for nine years, will be editor of Vogue Thailand.

“We are pleased to work with Nigel Oakins and Siri Udomritthiruj, two of the most experienced and well respected media professionals,” said James Woolhouse, president of Condé Nast Asia-Pacific. “Editorially, Kullawit Laosuksri has an unparalleled knowledge of the fashion and beauty market, and excellent relationships with both local and international fashion brands. The stage is set for the arrival of Vogue, the pre-eminent fashion media brand, in Thailand.”

Vogue Thailand will be the twenty-first regional edition of Vogue worldwide, already published in the United States, Britain, France, Italy, Germany, Spain, Russia, Japan, China, Taiwan, Mexico & Latin America, Korea, Brazil, Greece, Australia, Portugal, India, Turkey and the Netherlands. Vogue Ukraine also launches next year.