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InsideFMM | May 18, 2013

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Burberry, Vogue Host Fashion Photography Event in Beijing

Burberry, Vogue and Mercedes Benz attend legendary photographer Mario Testino’s fashion photography exhibit in China.
burberry photography beijing

Yesterday fashion photographer Mario Testino opened his first exhibition in China, titled “Private View.” The exhibition is open from June 7–27 at the Today Art Musuem in Beijing. Both Burberry, a longstanding collaborator with Testino, and Mercedes Benz, through its relationship with the museum, are supporting the exhibition.

Testino has photographed the world’s most respected and influential people. From portraits of royalty and award-winning Hollywood actors to iconic cover images, his pictures have been featured world-wide across fashion magazines and in campaigns for leading fashion and beauty brands. The exhibition brings together almost 100 of Testino’s most celebrated photographs.

burberry photography beijing

“I wanted to show my work in China, somewhere I have never exhibited before,” said Testino. “I felt the best way of doing this was by selecting the images that mean most to me personally at the moment, hence the name ‘Private View.’ In conceiving this exhibition and having the chance to look back over the years I found it was like understanding a puzzle for me, seeing how the fashion work influenced the celebrity portrait work, which in turn influenced the royal work and so on. I felt the only way of making the exhibition was to show all these different sides of my life together, creating a private view of the world I have been documenting. Also, Beijing is an incredible place, full of surprises. You get a real sense of discovery there.”

burberry photography beijing

Currently on display at the prestigious Today Art Museum in Beijing, the opening was hosted by Christopher
Bailey, chief creative officer of Burberry, and Angelica Cheung, editor-in-chief of Vogue China.

burberry photography beijing“Mario Testino is one of the most important photographers working today, with a long-standing and fruitful relationship with Vogue,” said Cheung. “I’m very happy to be here with him at the opening of this fascinating exhibition. It’s a great opportunity to present his work to a Chinese audience, and for his fans in China to see his photographs at first-hand.”

“Mario and I have worked together, very closely, for many many years,” said Bailey. “Both his enormous charm and depth of his character shine through all his work. He is a photographer of unequalled talent with the remarkable ability to engage audiences worldwide through his pictures, capturing intimate moments that are globally recognized as era defining images. Art and culture are such essential and enriching parts of life, it is a huge honor for us to play a part in supporting this exhibition. Mario is not only a dear friend, but an iconic figure in modern photography.”

 

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