Fresh Concepts Labs has launched the first online 3D fashion social shopping game at Stylmee.com.

Fresh Concepts Labs has expanded their Stylmee platform. Now, in addition to the Stylmee App, Fresh Concept labs has launched the first 3D fashion social shopping game online at Stylmee.com called “Shop City.” Best part? You can actually purchase the designer clothing items that you find in this virtual world. This online 3D social game is no Zynga–the fashionistas on Stylmee are shopping for real clothes.

The game creates an exciting social fashion and design community where members can meet and shop their favorite designer brands in a virtual 3D city where unique, stylish boutiques are open 24/7/365. Stylmee combines all of the joys of shopping with the challenge of a social game. In fact, results are tabulated weekly, and the top shopping fashionista wins a $100 gift certificate.

The Stylmee community created for the game aims to change the way people shop and engage with their favorite fashion brands, bloggers and friends. In addition to shopping, players can open, design and run a personalized virtual fashion boutique. In addition, players take part in weekly themed fashion challenges, testing their ability to style and curate each boutique with designer branded products while competing with friends and other Stylmee community members.

Shop City offers fashionistas more than just shopping. Key features include:

• Shop the world’s leading designer brands in a virtual 3D environment.
• Name, design and decorate your very own fashion boutique and build your fashion image.
• Discover, curate, manage and share your collections based on weekly fashion challenges.
• Seek out the 10 Secret Styles as selected by fashion celebrities and the fashion community.
• Earn Stylcash and promotional offers based on the success of your product selections.
• Visit your friends, your favorite bloggers and fashion brand’s virtual boutiques within the Stylmee community and Shop City.
• Earn rewards on real merchandise based on your success in the social game. The higher the level, the better access to exclusive offers.