HSN to Launch ‘Dream Room’ Pinterest Contest
HSN will launch its “Pin to Win: Build Your Dream Room” Pinterest contest May 15, which features a $5,000 gift card grand prize.
As an editor of FMM who writes about digital marketing trends, I’m going to go out on a limb and say that Pinterest contests are the official trend of 2012. Thing is, they just keep getting better. I’m officially super excited about HSN’s Dream Room contest.
The “Pin to Win: Build Your Dream Room” contest calls on do-it-yourself home decorators can create, and possibly win, the room of their dreams on Pinterest. From May 15-29, participants can submit their dream room pin board by picking at least ten items — five items from HSN.com and at least five more from anywhere on the web — and tag boards with #HSN and #HouseBeautiful.
Now you’re excited too? Thought so. Here’s how you enter:
- Create a Pinterest dream room pin board using 10 items. At least five must be from HSN.COM, while the others can be from anywhere else. Your dream room can be any room in your home.
- Name your board and provide a brief description of your room.
- Tag your board with the hash tags #HSN and #HouseBeautiful.
- Fill out an entry form and submit your board starting May 15.
Dream rooms will be judged by a prestigious panel of home design authorities, including celebrity designer Vern Yip, House Beautiful editor-in-chief Newell Turner and HSN host Marlo Smith. Winning rooms will be selected based on creativity, detail and design continuity. The grand prize winner of the “Pin to Win: Build Your Dream Room” contest will receive a $5,000 HSN Gift Card to get them started on the room of their dreams. A second place winner will receive a $1000 HSN Gift card and third place will receive a $500 HSN Gift Card. Additionally, the first 50 contestants to submit their pin board URL will also receive a one-year subscription to House Beautiful.
“Pinterest has become the largest inspiration board for women in the digital space,” said Jill Braff, EVP of digital commerce, HSN. “We know our customers will have fun finding their favorite HSN home items, creating looks they love and sharing them with one another. It’s one of the many compelling experiences our customers appreciate from HSN and we are excited to reward their creativity with such a unique prize.”
Have you entered? Show us your pin boards!