Taap.it Mobile Marketplace Adds Social Sharing
If you want to stay on top in digital, you’ve got to be able to adapt your offerings to suit your audience. When Taap.it first launched in July 2011, the site was built to be a cleaner, local Craigslist with Instagram-like photo tools. In March 2012, Taap.it mobile marketplace relaunched its service as a location-based social media app connecting local consumers to local businesses, just in time for SXSW Interactive.
Though currently focused on New York City, the company updated its Austin database of venues just for SXSW convention-goers to debut its app for the tech-savvy attendees and get feedback from experts.
“SXSW represents one of the largest tech gatherings in the nation, if not the world,” explained Andrew Calagna, director of special events, Tapp.it. “SXSW is where giants like Twitter and Foursquare got their start, and the sheer number of smartphone users makes the convention a perfect place to make a splash with the updated app.”
In addition to using GPS technology to connect users with information about local businesses, events, and music, Taap.it also integrates with Facebook, Twitter, and Foursquare to allow users to drive social engagement. What sets Taap.it apart is the depth of information it provides about businesses, with listings down to the individual products, partnerships and deals. Users can follow friends, post items, search for deals, create wishlists, hunt achievements, discover local attractions and compete in weekly contests.
“The goal was to make navigating Austin easier,” said Tymko Tecca, feature design lead and head of the preparations for SXSW, Taap.it. “There are already a few apps available which say, help you organize your schedule, or things like Yelp which help you find things in the area, but we couldn’t find any place where we had all these things integrated elegantly. All the other apps out there are either finely focused on one aspect, say, green businesses, or event listing. We feel Taap.it offers all of this.”
Do you live in Austin, TX or New York City? Have you used Taap.it? What do you think?