There’s yet another new fashion technology on the runway and in the trade show aisles known as Threadflip. Launched last week, Threadflip (backed by Baseline Ventures and First Round Capital with seed funding of $1.6 million) aims to provide a new way to discover, buy and sell fashion.

“Our investment in Threadflip underscores our interest in disruptive commerce,” said First Round Capital’s Kent Goldman. “The Threadflip team has created a social shopping experience that uses personal relationships to make it easy to discover unique products.”

Socially shop other people’s closets

Threadflip is introducing a new form of social commerce that enables users to easily recoup some of their clothing investments and make room for new finds. In turn, Threadflip shoppers enjoy access to fashionable closets featuring designer apparel from Paul Smith to Prada, from vintage to Vuitton at a fraction of the original price.

Users can upload images of pieces straight from their closets and sell clothing, shoes, bags and jewelry, creating a vast marketplace of thousands of new pieces every day. And if you are too busy to upload and sell on your own, the company is also launching its White Glove Service with a select group of users. This service will offer an end-to-end solution, allowing women to send in their clothing and Threadflip takes care of the rest.

“With an estimated 20-40 percent of items in most women’s closets going largely unworn, Threadflip has made it easy to liberate rarely-worn garb and a fun and exciting way to shop from closets of friends and fellow fashion lovers. Who says good taste has to cost a fortune?” said Anna Plaks, Refinery29 executive and Threadflip advisor.

For launch, Threadflip showcased the incomparable style of four fashion arbiters: Vogue’s Preetma Singh; Late Afternoon blogger Liz Cherkasova; Tennessee Thomas, drummer for The Like; and Laura Ellner of On the Racks. These “Threadflip Tastemakers” offer up pieces straight from their own closets and highlight top picks from the site. Threadflip Tastemaker spotlights will be an ongoing feature on the site.

“As a fashion industry insider, personal closets are the final frontier for style discovery and shopping,” said Jennie Lodge, brand manager, Threadflip. “Just getting up-close and personal with a favorite style star’s pieces is a thrill and knowing that they’re yours for the taking, or at least buying, is a dream.”

“Threadflip provides a fundamentally better way for consumers to discover, sell and purchase online,” said Manik Singh, CEO, Threadflip. “Too many closets are packed with barely or never-worn items, some with tags still on. With Threadflip’s seamless end-to-end experience, ease of shipping, and now White Glove Service, we’ve removed all barriers to buying and selling online, making it simple to hit the refresh button on your wardrobe.”

Threadflip delivers a delightful shopping experience

Seamless shipping
Threadflip offers a seamless end-to-end shipping solution. As soon as your item sells, you receive a prepaid shipping care package, including an addressed pre-paid shipping label and wrapping materials–everything you need to quickly and easily ship, without even leaving the house.

White-glove service
Too busy to upload and sell your items? Let Threadflip help you market your closet, maximize its value and save precious time and effort. All you have to do is send us your items and our stylists will take care of the rest, from styling photos, researching pricing and merchandising your items.

Your closet goes social
Via Facebook, Threadflip offers a fun and inspiring shopping experience. Users can easily find friends’ closets, discover new style inspiration, search by style, by designer and category. And every time you use Threadflip, the site understands more about who you are and what you like (It’s why you sign in via facebook and give it permission to crawl your data) so over time, you’ll enjoy a highly-curated experience based on your specific interests, affinities, connections and taste.