Lucky Magazine Launches History of Shopping Timeline
In fashion, the one thing we know that we have plenty of is history. Not only that, we also have archives and treasure troves of IMAGES and VIDEOS to tell those stories. Bloggers and media publishers are harnessing the power of Facebook’s brand timelines not only to drive deeper engagement and conversations, but to tell their stories in visually stimulating ways.
Leading the charge to tell stories and show the evolution and history of our vain industry is Lucky Magazine. Lucky has recently launched its new timeline with The History of Shopping. Starting with the years 1846 (when A.T. Stewart opened America’s first department store in New York City) and 1873 (when Levi’s was founded), Lucky has created an archive of fashion on Facebook.
The imagery used on milestones is amazing. The milestones are visually impactful as they are interesting; leading me, the fan and follower, to click into the coverage or photo, like it, comment on it or share the article or image that has me going Lady Gaga over it. Engagement (e.g. interest), increased CTR and conversation = flawless.
Now that Facebook wants to be an archive and the stories of its users’ lives, the relationship between Fashion and Facebook is solidified through content, instead of commerce. There will also be an exception for that limited edition collection only available through the occasional Facebook pop-up though…
Lucky Magazine is doing a bang up job in using Facebook to drive online traffic to their main site content while providing a experience that unique to the Facebook community itself. Get this magazine’s definitely getting lucky with their social media strategy.
How are you using Facebook to tell your story?