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InsideFMM | August 2, 2015

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HSN to Sell Exclusive Snow White and the Huntsman Merchandise

HSN to Sell Exclusive Snow White and the Huntsman Merchandise
Marguerite Darlington

Universal Pictures has signed a brand licensing partnership deal with HSN, the leader in multi-channel retail, to create an online pop-up shop with exclusive merchandise inspired by the upcoming feature film, Snow White and the Huntsman, which opens June 1. The 24-hour HSN event will take place on Wednesday, May 30, across all of HSN’s platforms, including TV, and HSN mobile. HSN’s Snow White and the Huntsman-inspired collection will be curated by top HSN designers, who have selected exclusive products reflecting the spirit of the film.

“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences,” said Bill Brand, EVP of programming, marketing and business development. “The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy.”

The multi-platform HSN event will include exclusive collections created specifically for the event. HSN’s creative directors were given a once-in-a-lifetime look behind the scenes. From that inspiration, they have selected high-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale.

Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power.

“HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film,” said Stephanie Sperber, president, Universal Partnerships & Licensing. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.”

disclosure: Universal Pictures is a client of WHY THIS WAY, the digital innovation group founded by Macala Wright. FMM is a property of WHY THIS WAY.

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