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InsideFMM | July 28, 2015

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Inside FMM: What’s in The Icon Concierge’s Other Bag

Inside FMM: What’s in The Icon Concierge’s Other Bag

As a native New Yorker, fashion will always run in my blood. Since moving to Los Angeles a little over seven years ago to attend USC, however, this city has had my heart. I am not sure if it’s the sunny weather, palm trees or massive stores, but there’s something about the shopping in Los Angeles that makes me giddy. Although I live in Beverly Hills, one of my favorite neighborhoods to shop in is West Hollywood or, more specifically, Melrose Avenue. With a range of low, mid, high and vintage stores lining the streets for almost two miles, Melrose is home to many fashionistas.

To accompany me on my most recent shopping trip on Melrose I took along The Other Bag by ALDO. I’ve already shown you what’s in my bag and how I style it, and now I’m going to take you to my neighborhood and show you how seamlessly The Other Bag fits into my life and makes it easy for me to carry the essentials.

The first stop for me on Melrose Ave. was Community & Co., an adorable decor showroom and store with an even more adorable atmosphere. Amazing wall structures, a leather swing and an oversized tufted sofa immediately caught my attention. In my head, I am always planning for my first house and love hitting the home design stores on Melrose for doses of inspiration.

As I travel up Melrose, I pass Vivienne Westwood, Marc Jacobs, Alexander McQueen, Helmut Lang and a handful of other iconic boutiques. In my Other Bag is my iPad, oversized fashion magazines, Prada wallet and sunglasses. It’s great how I can use The Other Bag as a purse on the weekends when I don’t want to carry two bags like I do during the work week.

The next stop is TenOverSix, an eclectic store with even more amazing brands like Alexander Wang and Bande des Quatres. I browsed amazing jewels, great vintage knits and tried on funky pairs of eye glasses and shades. I even pet a dog—if you knew me you’d know I never pet strange dogs!

And the last stop? A boba smoothie at Urth Cafe!

Remember you can get your own The Other Bag by ALDO here!


The Icon Concierge!


  1. Loved this feature! I recently moved from LA to Atlanta and I definitely miss the shopping.

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