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InsideFMM | August 29, 2014

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Guess Unveils ‘Color Me Inspired’ Pinterest Contest

Ladies, start your pin-gines!

To celebrate the changing season, GUESS has launched their first Pinterest contest, “Color Me Inspired,” in collaboration with four of their favorite style bloggers, who will serve as judges. The contest invites the community to showcase how color inspires them for a chance to win a pair of color-coated denim from the GUESS spring collection. The one-week Pinterest campaign kicked off yesterday and ends Thursday, March 15.

Four winners will be selected by style judges Michelle Koesnadi of Glisters and Blisters, Kristina Bazan of Kayture, Jennifer Rand of Belle de Couture, and Samantha Hutchinson of Could I Have That. Those who enter must have a Pinterest account to base their boards around on of the four colors for spring.

For more information, visit the GUESS corporate Pinterest page to see the full contest rules.

Comments

  1. Seems a lot of brands are launching pinterest contests lately. Someone should make an infographic about how long it takes brands to adopt a new social media platform… I think its taking less and less time.

    • Marguerite Darlington

      You’re right. I think that everyone is really excited by Pinterest right now, so it’s an ideal platform for brand campaigns.

  2. Rachael

    I think it’s fascinating to watch how brands are finding ways to incorporate Pinterest into their business. Pinterest has shot to popularity, but I think the nature of the site is making companies have to be more creative in order to use it to their advantage. I only hope that brands will not start using the site solely as an advertising tool and start to clutter it with promotions everywhere.

    • Marguerite Darlington

      That’s a great observation, Rachael. I think that brands will have to be very selective about how they execute campaigns. It’s unavoidable that there will be a certain amount of “brand noise” generated by all the excitement around Pinterest, but the site is really what you make it. You can participate or not, which is cool.

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