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InsideFMM | July 31, 2015

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FMM x ALDO Launch First Social Collaboration

All women are fearless, determined, complex, courageous and brilliant.

Women work tirelessly to accomplish their dreams and goals.

In fashion, that dream could be becoming stylist, a clothing or accessories designer, a PR professional, a marketing ingenue, a blogger, a writer or a combination of any of those jobs.

We’re all entrepreneurs that change hats as frequently as we do our handbags.

And as women, we carry our lives in our bags. Our handbags hold our personal lives, our work bags hold our professional lives, but then there’s our “OTHER BAG,” the one that holds the contents of all that’s personal and private.

Today the writers of FMM (Myself – Macala, Marguerite, Laura, Jennifer, Sade, Wendy and Sara) are kicking off an amazing campaign with ALDO. We’re taking you not only INSIDE our professional lives in fashion, marketing and media, but inside our lives as individuals in San Francisco, Los Angeles and New York.

Spoiler Alert: We’re also going to have some surprises for you with the readers and fans of FMM through out our Other Bag journeys.

We will show you who we are–you will get insight into our unique perspectives through the contents of our tote bags. Over the next four weeks, we will take a weekly photo journey INSIDE our worlds as shown through our OTHER bags! And we also hope you’ll join us by showing us who you are as well.

“In order to be irreplaceable, one must always be different.” – Coco Chanel


  1. This is very cool. Excited to see what you come out with!

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