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InsideFMM | August 22, 2014

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Fashiolista Launches Facebook Timeline App

Amsterdam-based Fashiolista has been selected by Facebook as one of the first fashion communities in the world to launch a fashion application for timeline.

Fashiolista users can now immediately publish their fashion “loves” from Fashiolista to their Facebook timelines so that they can quickly share picks with their friends. The new app was created with the Open Graph API, and Facebook is highly selective with the applications it allows to integrate into timeline.

Fashiolista’s timeline app allows users to both share and archive personal fashion favorites. Members can scroll back in their timelines and check their past color crushes, find out exactly when they swapped their Louboutins for biker boots, and when they bought that favorite neon nail polish.

“We are very proud to be among the first in Europe with a fashion-based app on timeline,” said Joost Nauta, CEO and co-founder, Fashiolista. “With 10 million loves per month, our user activity is sky rocketing and we’re thrilled that our members can now share their fashion craves more easily through Facebook. The app is also a very big opportunity for Fashiolista to grow even faster and reach a bigger audience.”

Fashiolista is an online fashion community that reaches over 2 million fashionable members worldwide every month. The company estimates that the new Facebook app will generate half a million “loves,” “finds” and “follows” can be shared on Facebook every day. Every fashion love on Fashiolista is now saved among photos, updates and other important moments in time, to be shared with all friends, groups and fans on Facebook.

Have you signed up for the Fashiolista app on Facebook? What do you think?

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