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InsideFMM | August 3, 2015

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No Comments Launches Luxury Shopping Partnership with SLS Hotel

Last week in Beverly Hills marked the opening of one of our favorite website’s debut in brick and mortar retail. The sbe Hotel Group has partnered with; the premier discovery shopping destination for luxury lifestyle products on-line, to create a tech-driven, curated shopping experience in Regalo at The Bazaar by Jose Andres at SLS Hotel at Beverly Hills.

The boutique, which is AHAlife’s first offline retail venture, will feature a breadth of exclusive products such as recycled wooden watches, AKILLIS fine jewelry, Love is Art Kit by Jeremy Brown, limited-edition exotic skin accessories from Khirma Eliazov and “good karma“products such as Falling Whistles‘ “Whistles For Peace”.

Distinctive products ranging from beauty to tech gadgets to jewelry and furniture will be introduced every four weeks to satisfy the appetite of the modern mobile jetsetter. AHAlife’s micro-boutique will be within Regalo, a Philippe Starck-designed “liquid retail” space where products will be merchandised in museum-inspired freestanding vitrines.

“The customary brick and mortar store business model is burdened with limitations of sticking with safe inventory for an entire season. leverages the fluidity of an online shop with the tactile 360 degree experience of an offline shop at the SLS Hotel at Beverly Hills,” says Shauna Mei, CEO and Founder of

Since launching, has achieved niche positioning online by innovatively blending commerce and content. Consumers are able to experience the thrill of shopping again by gaining access to a global bazaar of exotic and inspirational products including fashion, food, beauty, home decor, and tech.; is redefining luxury for the world’s most discerning consumers who are seeking beautifully designed products to enrich their lives.

“I am excited at the opportunity to take offline to The Bazaar by Jose Andres at the SLS Hotel. They are the perfect partner to align with for our first brick and mortar boutique. The innovative shop without walls concept combined with our selection of globally sourced products will be extremely successful with trendsetters and consumers on the go” says Mei. has created unique QR codes for more than 15 exclusive products. Increasingly mobile consumers will scan the QR codes with their smart phones to learn about and to purchase products. The Regalo will also house AHAlife iPads; which will feature customized product libraries for consumers to browse and shop on. AHAlife will ship all purchases directly to the consumer creating a hassle free shopping experience for travelers and guests.’s partnership is ongoing with the hotel group and will be expanding into other markets in 2012. If you’re in Beverly Hills

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