The corporate headquarters of LVMH has launched a very interesting Facebook campaign called ‘Exploring the Future of Tradition‘. The campaign aims to create internal forums in 10 cities around the world, the cities include London, Paris, Sao Paolo, New York, Hong Kong, Singapore, Tokyo, Roma, Madrid & Geneva, in 2012.

How LVMH Can Help Make The World A Wondrous Place To Live In?

In the competition, LVMH wishes to offer young talents a chance to exchange ideas with its senior executives and world class experts. Participants are encouraged to share their own vision of the Future of Tradition in LVMH’s creative project and win the unique opportunity to meet with luxury experts at exclusive events around the world. The contest is open to all participants over the age of 18.

To take part in this contest, all you need to do is share your vision for the future world in which LVMH will operate. On December 9^th, LVMH executives will select their top entries and open them up for voting on Facebook until January 6^th. The event takes place January 16^th in each city; winning participants must have substantial knowledge of the city they represent and its creative environment where the session is organized.

LVHM Writes:

The world is changing, becoming more volatile and less predictable; success depends upon our ability to identify, and even shape, trends earlier than our rivals, to ride them, and to turn them to our advantage.

This project underlines the commitment of the LVMH Group to remain a leader with an innovative premium lifestyle offer based on know-how and quality. The project celebrates the success and further develops the impact of LVMH’s Executive Development Centre – LVMH House – reflecting its new identity and global reach.

We have designed a series of ten events to explore the Future of the Luxury Industry in ten different cities of the world. The purpose of these one day events is to picture a future in which LVMH is increasingly successful – we will contribute to strategic conversations inside the company and celebrate 10 years of Executive Development at LVMH House.

It is an innovative and ambitious concept, that aims to build content focused on the Future of our Industry with our LVMH Top executives, Creative and MBA students as well as industry experts. We will engage in a debate on key topics for our Industry and encourage the participants to bring innovative and creative insights specific to their geographic location.

The contest is already active and LVMH is doing an amazing job with engaging and responding to wall comments in posts in multiple languages. This is the first time we’ve seen a luxury brand’s corporate headquarters use Facebook to conduct market research. We think it’s a brilliant idea and very innovative way to find out what they need to know about their target markets in the future. Usually this sort of work is done by hiring consultancies that specialize in new market research. While those companies use social media to find people in their target demographics, we’ve never seen the use of Facebook to find the participants. This is an example of yet another way that social media is impacting the way we build business practices, this is definitely something to watch.